Piano Media

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Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

May 2012
Mo
28
Memorial Day
Holiday
June 2012
Th
Sa
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
We
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
July 2012
We
4
Independence Day
Holiday
Fr
Su
27-12
Summer Olympics
Holiday

Net Essentials

Piano Media Land 2M Euros In Funding
NetNewsCheck, Apr 17, 2012, 7:36 AM EDT
The company, which has rolled out national paywalls in Slovakia and Slovenia, will use the new funding to continue its expansion, drive global recruitment and software development and boost its marketing efforts. Full Story | Add comment
Study
Piano Subs Better Educated, Earn More
NetNewsCheck, Mar 29, 2012, 6:52 AM EDT
Subscribers to Piano Media's Slovak national paywall tend to be better educated, live in larger cities and earn more than the average Slovak Internet user, according to a new study released today. Full Story | Add comment
Guardian Changing Media Summit
Piano Plans To Move Into Bigger Markets
PaidContent, Mar 22, 2012, 2:34 PM EDT
Piano Media, which has rolled out national paywalls in Slovakia and Slovenia, is setting its sites on bigger markets. The company plans to launch in three more countries this year and be in 19 countries by 2014, founder and CEO Tomas Bella said at The Guardian's Changing Media Summit.
Link | Add comment
Piano's Slovene Paywall An Early Success
NetNewsCheck, Mar 15, 2012, 8:30 AM EDT
In its first month of operation, Piano Media's new Slovene national paywall is generating 37% more revenue per capita than its first effort in its home country of Slovakia. Full Story | Add comment
Piano Builds A National Paywall That Works
Columbia Journalism Review, Mar 12, 2012, 2:19 PM EDT
While nobody was looking, Piano Media, a small company in Slovakia, may have shed some light on one of the biggest challenges to the news business in the digital age: how to get people to pay for news online. Video interview with Piano founder and CEO Tomas Bella from Bill Baker's WNET blog:
Link | Add comment
Piano, Paywalls And Lessons From TV Subs
The Media Briefing, Feb 14, 2012, 3:58 PM EST
Tomáš Bella, CEO of Piano Media: "We are trying to get to that situation where people don't think about paying. The thing is, personally, micropayments will not work for the same reason that newspapers will want to sell individual print articles." Link | Add comment
Piano Raises Prices On Slovakia Paywall
NetNewsCheck, Feb 13, 2012, 1:11 PM EST
Piano Media starting March 1 will increase the price for access to content from publishers covered by the company's national paywall in Slovakia. Full Story | Add comment
Piano Expands Slovak National Paywall
NetNewsCheck, Feb 6, 2012, 2:37 PM EST
Piano Media today added two daily newspapers and a weekly magazine to its year-old national paywall for news sites in Slovakia. Full Story | Add comment
Slovenia's National Paywall Goes Up
Journalism.co.uk, Jan 17, 2012, 8:11 AM EST
The country's national paywall, powered by Piano Media, was erected Monday with nine participating publishers — including the majority of the country's major newspapers. Link | Add comment
Piano Wants National Paywalls Across Europe
Nieman Journalism Lab, Jan 12, 2012, 8:31 AM EST
The recent expansion of Piano Media into Slovenia is just the beginning of the company's efforts to bring national paywalls to five European countries by year's end. Link | Add comment
Piano To Roll Out Slovenian National Paywall
NetNewsCheck, Jan 9, 2012, 3:06 PM EST
Piano, which launched a national paywall for news sites in Slovakia last year, is rolling out a similar effort for publishers in Slovenia on Jan. 16. Full Story | Add comment
Newsonomics of Piano Media
Piano Model Makes Sense On Regional Level
Nieman Journalism Lab, Oct 21, 2011, 6:24 AM EDT
Ken Doctor on Piano Media, the company that put Slovakia online media outlets behind a single paywall: "The biggest takeaway for larger countries with larger publishers is the thought about scarcity. Round up a critical mass of newsy content and you may find a few percent of digital users willing to pay. Put aside nations of 50 or 300 million. Think about regions, combining newspaper, TV, and magazine companies. Think about certain kinds of topical content, which could be corralled into consumer packages that might make consumer sense." Link | Add comment
Firm Behind Slovakia Paywall Lands Funding
NetNewsCheck, Sep 30, 2011, 3:19 PM EDT
Second Country Expected To Adopt Group Paywall
Journalism.co.uk, Aug 18, 2011, 8:12 AM EDT

Today's Top Stories

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The Market

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Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

  • View More Opinion & Commentary

     

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