Second Street

Exclusives

  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including Dealer.com and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Marketing/Promotions
New Second Street Suite Boosts User Profiles
NetNewsCheck, Jun 9, 2015, 11:07 AM EDT
The promotions company Second Street this morning announced its expanded data offerings for media companies through a new suite that lets users create detailed profiles of individual consumers, often known only by email address. “This allows you to bring people to life so you know who they are,” says Second Street President and Co-Founder Matt Coen. Full Story | Add comment
Promotions
Second Street Launches "Promotions Univ"
NetNewsCheck, Sep 18, 2014, 9:35 AM EDT
Second Street, a St. Louis-based promotions, contesting and deals company, launched an online training program on Thursday geared to better prepare salespeople and executives for their promotions business as marketing dollars increasingly shift to that space.  Full Story | Add comment
Technology Alliance
Second Street-NimbleCommerce Partnership
NetNewsCheck, Aug 19, 2014, 5:39 AM EDT
Second Street, the leading provider of private-label online
promotions for media companies, has announced a strengthening of its deals and other ecommerce promotions capabilities through a technology alliance with NimbleCommerce, the largest enterprise offers and promotions platform that connects media companies to merchants and buyers.   Full Story | Add comment
CrowdCheck
Local Media: Don’t Neglect Email Databases
NetNewsCheck, Nov 7, 2013, 6:08 AM EST
Email addresses are a critical asset for local media, giving them a powerful tool when forming partnerships with marketers. Just one problem: Many media companies are letting this opportunity slip away by not focusing on owning and growing their email databases. Second Street's Matt Coen: "The trend of moving towards data is a golden opportunity for local media companies to be able to continue strengthening relationships with customers in a smarter and more personalized way." Full Story | Add comment
Content
Second Street Bows 'Voter's Choice' Ballot Software
NetNewsCheck, Jul 23, 2013, 3:03 PM EDT
Second Street Rolls Out Promotions Lab
NetNewsCheck, May 14, 2013, 1:51 PM EDT
BIA/Kelsey ILM West: 12
BIA Kelsey: Deals Still Aim for $5.5B By 2016
NetNewsCheck, Dec 6, 2012, 7:17 AM EST
Despite recent woes, the deals industry is far from dead, according to BIA/Kelsey's Peter Krasilovsky, speaking at ILM West 2012. Krasilovsky says deals are entering their next act, combining deals with loyalty and rewards programs, and expects the industry to hit $5.5 billion by 2016. Full Story | Add comment
Commentary
Essentials Of Deals Success For Local Media
Street Fight, Jun 13, 2012, 2:17 PM EDT
Matt Coen, CEO of Second Street Media, lays out five fundamentals to deals success, including: database growth, engagement, sales focus, deal quality and evolving the model. Link | Add comment
Second Street: Social Still Key Deals Driver
BIA/Kelsey, May 22, 2012, 3:02 PM EDT
Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies. Link | Add comment
Second Street Bows Facebook Contest Platform
NetNewsCheck, Aug 3, 2011, 2:24 PM EDT
Second Street Taps Chaney For Deals Role
NetNewsCheck, May 19, 2011, 2:47 PM EDT

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