Site Specific


  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

Site Specific: Charlottesville Tomorrow
Va. Site Proves There’s Money In Nonprofits
NetNewsCheck, Nov 19, 2012, 6:13 AM EST
Charlottesville Tomorrow
, a nonprofit news site operating in the hometown of the University of Virginia, has turned its partnership with the city's daily and the generosity of its well-heeled local donors into an annual revenue of $370,000. Full Story | Add comment
Site Specific: San Francisco Public Press
SF Nonprofit Takes Project-Based Approach
NetNewsCheck, Nov 12, 2012, 6:24 AM EST
Nonprofit news site San Francisco Public Press is surviving in the hyperlocal dense Bay Area by approaching the news one project at a time — gathering its large cadre of journalists, interns and volunteers or limited periods of time over worthy projects. Full Story | Comments (2)
Site Specific: The I Files
Investigative Video Finds Home On YouTube
NetNewsCheck, Oct 16, 2012, 7:42 AM EDT
The I Files, a YouTube channel for curated and original news videos from the Center for Investigative Reporting and started with an $800,000 grant from the Knight Foundation, is tapping into the video site's popularity to find the same alchemy for investigative videos and mass audiences that 60 Minutes has struck in television. Full Story | Add comment
Site Specific: C-Ville
Va. Alt Weekly Site Breaks From Pack
NetNewsCheck, Oct 11, 2012, 6:28 AM EDT
Charlottesville, Va.'s C-Ville Weekly saw that the websites of its alt-weekly peers were filled with design flaws that kept users from finding their best content, which spurred editors to break from the pack and convince skeptical ownership to make a significant investment in improving its digital platform and emphasizing online content. Full Story | Add comment
Site Specific: Pine Tree Watchdog
Maine Watchdog Site Taps Indie Streak
NetNewsCheck, Aug 21, 2012, 6:38 AM EDT
Nonprofit news site Pine Tree Watchdog is trying to break through Maine citizens' distrust of the media and feed off the state's strong independent tendencies as it produces coverage for its site and its newspaper partners. Full Story | Add comment
Site Specific:
St. Paul Daily Puts Engagement On Wheels
NetNewsCheck, Aug 13, 2012, 6:48 AM EDT
Digital First Media-owned, the online home of the Pioneer Press, is taking digital engagement to the streets of St. Paul, Minn., with its new TCRover mobile newsroom. The experiment is already poised to roll out in some of Digital First's other markets. Full Story | Add comment
Site Specific: The Akronist
Ohio Site Aims To Lift User-Generated News
NetNewsCheck, Aug 7, 2012, 6:44 AM EDT
The Akronist, launched by grantmaking organization the Akron Community Foundation, is on a mission to raise the level of local user-generated content through its media training center while filling a void in the area's hyperlocal and community news. Full Story | Add comment
Site Specific:
Disaster Site Builds Media-Ready Tools
NetNewsCheck, Jul 31, 2012, 6:38 AM EDT
— built by sisters Caitria and Morgan O’Neill in the aftermath of a Massachusetts tornado — provides tools to help aid organizers, including local media outlets, match volunteers and donation items with the needs of victims following a disaster. Full Story | Comments (2)
SiteSpecific: Magic City Post
Shopping Site Powers Alabama Pureplay
NetNewsCheck, Jul 24, 2012, 6:41 AM EDT
Local news site Magic City Post has built an innovative business model in its Birmingham, Ala., home: The site is leaning on its sister site ShopBirmingham, an e-commerce outlet catering to local businesses, as its primary revenue stream. Full Story | Add comment
Site Specific: Local Angle
Knight Delivers Tool To Track Local Notables
NetNewsCheck, Jul 16, 2012, 6:35 AM EDT
The Knight News Innovation Lab's newest tool, Local Angle, cross references Google News with Wikipedia to help journalists discover stories happening on the national level that have local interest, specifically stories concerning local celebrities or notable residents making news. Full Story | Add comment
Site Specific: Mission Local
U.C. Berkely Spawns San Fran Hyperlocal
NetNewsCheck, Jul 10, 2012, 6:15 AM EDT
Mission Local, a three-year-old hyperlocal news site born from a project at the University of California Berkeley's journalism school, focuses on San Francisco's Mission District with stories about crime, business and transportation. The site's mission now is to boost the revenue already coming from ads, merchandise, workshops, fundraisers and donations. Full Story | Add comment
Site Specific: The Alternative Press
Hyperlocal Net Takes On Patch In New Jersey
NetNewsCheck, Jun 26, 2012, 6:24 AM EDT
New Jersey-based hyperlocal network The Alternative Press, currently covering 15 towns, started off as a lone site, but quickly expanded to take on AOL's Patch in nearby communities. Now this "anti-Patch" is continuing to expand with the help of its nimble structure — unencumbered by overlarge corporate structures and able to make design or content changes on the fly. Full Story | Comments (4)
Site Specific: Sheepshead Bites
Brooklyn Site Plants Defiant Digital Flag
NetNewsCheck, Jun 19, 2012, 6:50 AM EDT
In Brooklyn, N.Y.'s Sheepshead Bay neighborhood, Ned Berke, a former trade media reporter and the founder of Sheepshead Bites, is finding that a low budget, hyperlocal approach to neighborhood news can outlast and outmaneuver the big guys. Full Story | Add comment
Site Specific: Gossip Extra
South Florida Site Bets On Gossip, Jun 5, 2012, 6:23 AM EDT
Veteran journalist Jose Lambiet launched Gossip Extra in South Florida last October to dish the dirt, and he found the climate perfect for his coverage of misbehaving celebrities, local socialites and lurid lawsuits. Lambiet expects his online tattler to pull in about $80,000 by the end of its first year, mostly from display ads, but the future could hold video pre-rolls and possibly even a paywall.   Full Story | Add comment
Site Specific: Imperial Valley Press
IVPressOnline Streaks Past Digital Rivals
NetNewsCheck, May 21, 2012, 6:18 AM EDT
Schurz Communications' Imperial Valley Press has pushed hard into the digital realm, taking advantage of multimiedia content — especially video — and mobile products, including local high school sports updates, making it disproportionately tech-forward compared to the community it covers. Full Story | Add comment
Site Specific: Chapelboro
NC Digital ‘Town Square’ Gets Lift From Radio
NetNewsCheck, May 7, 2012, 6:46 AM EDT
While radio stations in general have been slow to embrace digital, WCHL, an AM talk radio station in Chapel Hill, N.C., has bucked the trend and built a standalone website that now nets 25% of its overall revenue. Barry Leffler, CEO and managing partner of Chapel Hill, N.C.'s Chapelboro, said the site has struck a chord by zeroing in on a community that was peripheral to its larger neighbors. Full Story | Add comment
Site Specific: The Ithaca Independent
An Independent Voice For NY's College Town
NetNewsCheck, Apr 25, 2012, 6:16 AM EDT
The Ithaca [N.Y.] Independent
launched with print ambitions and a mission to fill the gap when the area’s daily pulled back from local news. Two years later, the site has dropped its print plans and is drawing on journalism interns from the area’s two colleges — Cornell University and Ithaca College — to help it boost its local coverage. Full Story | Add comment
Site Specific: Carolina Public Press
NC Nonprofit Tackles Investigative Niche
NetNewsCheck, Apr 18, 2012, 6:40 AM EDT
In Western North Carolina, nonprofit news site Carolina Public Press has taken up the task of bringing in-depth investigative and enterprise reporting to the region. With 65% of its financial support coming from foundations, the site's founder and editor Angie Newsome is on a mission to implement a long-term sustainability plan. Full Story | Add comment
Site Specific: LJWorld
LJWorld Is A Digital Oz In Lawrence, Kan.
NetNewsCheck, Apr 11, 2012, 6:16 AM EDT
The Lawrence Journal World's, which jumped to digital in 1995 almost as dramatically as Dorothy landed in Oz, has been at the forefront of the Kansas digital news scene ever since. Now, with 477,000 unique visitors it surpasses the newspaper's 16,000 print circulation and pulls in 16% of the paper's overall revenue. Full Story | Add comment
Site Specific: GoLocalProv
Providence Pureplay Puts Bullseye On Daily
NetNewsCheck, Mar 26, 2012, 5:38 AM EDT
GoLocalProvidence, an unusually well-funded Internet pureplay, has succeeded with a blend of aggressive local reporting, all-local content, a paywall and beyond-the-banner advertising opportunities including video and integrated sponsorships. Its goal: beat the Providence Journal with a community-focused attitude that harkens back to 1950s newspapers.  Full Story | Add comment
Site Specific: New England Center for Investigative Reporting
School Aid Helps Boston Investigative Site
NetNewsCheck, Mar 12, 2012, 6:56 AM EDT
Three-year-old nonprofit the New England Center for Investigative Reporting is striving to keep the light of serious, in-depth reporting alive in New England and Boston University has been behind them every step of the way providing a home and funding. Full Story | Add comment
Site Specific
Holaciudad Strives To Unite Hispanic Visitors
NetNewsCheck, Mar 4, 2012, 11:07 PM EST
ZGS Communications' Spanish-language news site Holaciudad partners with TV network Telemundo and mixes local news with national content in its effort to serve Spanish speakers from a wide variety of cultural backgrounds. Full Story | Add comment
Site Specific: Seven Days
Video Series Turns Moneymaker For VT Site
NetNewsCheck, Feb 13, 2012, 5:56 AM EST
Burlington, Vt.-based alt weekly Seven Days built a decent online following on the strength of its quirky, personality-driven video series "Stuck in Vermont," and has turned the site into a money maker primarily from display ads and classifieds. Full Story | Add comment
Site Specific: Capitol Hill Seattle Blog
Tech Upstart Backs Into Hyperlocal Coverage
NetNewsCheck, Feb 6, 2012, 6:57 AM EST
Capitol Hill Seattle Blog founder Justin Carder wasn’t planning on building a media business when he launched his Seattle-based hyperlocal site in 2006, but the blog quickly picked up a healthy stable of display ads — despite Carder’s disdain of ad salespeople. Full Story | Add comment
Site Specific: Examiner
CBS Local Deal Opens Doors For Pureplay
NetNewsCheck, Jan 23, 2012, 6:50 AM EST, the Clarity Digital Group-owned local-content network, has opened up new audiences with a recent deal to provide its vetted user-created content on niche topics to CBS Local. The deal also creates new revenue streams for the network, adding to what is already drawn from display ands and sponsored content. Full Story | Add comment
Site Specific: ARLNow
Va. Site Capitalizes On Comments, Curios
NetNewsCheck, Jan 16, 2012, 6:04 AM EST
Using comments as a measure of audience engagement, local news site ARLNow, started by former TV man Scott Brodbeck, is much more in tune with its Arlington, Va., audience than the area's two sites from AOL's Patch hyperlocal network. ARLNow regularly logs dozens of comments for each of its stories. Now the site, which covers everything from community news to local curiosities — inluding a rapper who takes on topics such as incandescent light bulbs — is looking to grow within the next year. Full Story | Add comment
Site Specific: The Tucson Sentinel
Az. Nonprofit Stands Guard Over Local News
NetNewsCheck, Jan 9, 2012, 6:23 AM EST
Dylan Smith, founder and editor of Internet pureplay the Tucson Sentinel, has his own boots on the ground covering topics relevant to his audience, such as border issues and the environment. Despite its small revenue stream, the Arizona nonprofit sees itself as better suited to survive the news industry's turbulent transition to the digital world than the area's bigger traditional newspapers. Full Story | Comments (1)
Site Specific: Newport Now
R.I. Pureplay Flips Trend With Legacy Buy
NetNewsCheck, Dec 19, 2011, 6:38 AM EST
In Rhode Island's tony tourist town, Tom Shevlin, the founder of local news site Newport Now, turned the usual digital story on its ear by buying the town's print weekly after leaving the paper to start the site. The union has been a success so far, earning nearly half a million dollars in annual revenue. Full Story | Add comment
Site Specific: Noozhawk
News Pureplay Aims High In Santa Barbara
NetNewsCheck, Dec 4, 2011, 6:08 PM EST
Noozhawk might not be the sexiest name for a local news site, but when it comes to Santa Barbara, Calif., the ad-supported site, launched by a local newspaper veteran, lives up to the name, digging deep into the city's civic landscape. Full Story | Add comment
Site Specific: The Batavian
Color, Comments Drive Upstate NY News Site
NetNewsCheck, Nov 28, 2011, 7:35 AM EST
In the small New York community of Batavia, local news site The Batavian — which started life as an experiment for Gatehouse, but has since gone independent — has thrived on a mix of breaking news, photography and display advertisements. Full Story | Comments (1)
Site Specific: Berkeleyside
Berkeley Pureplay Scratches A Niche
NetNewsCheck, Nov 21, 2011, 6:59 AM EST
In Berkeley, Calif. — known for its strong liberal streak — Berkeleyside, created by three veteran journalists, has carved out an online space by finding a formula to covering every aspect of the Bay Area community and engaging its readers. [Updated] Full Story | Add comment
Site Specific
Road Traffic Drives Web Traffic at
NetNewsCheck, Nov 7, 2011, 6:20 AM EST
For, the website for Washington, D.C.’s 24-hour headline news radio station, helping the region's drivers navigate around traffic snarls has boosted site visits. Full Story | Add comment
Site Specific: Gothamist
A New York Pureplay That’s Pure Confidence
NetNewsCheck, Oct 17, 2011, 7:26 AM EDT
New York City's Gothamist is thriving with an average 2.5 million unique visitors each month reading its eclectic brand of voice-forward reporting and aggregation geared to the young and well-heeled. Its success has allowed it to spin off sister sites across the country and around the globe. Full Story | Add comment
Site Specific: Sacramento Press
News Pureplay Spawns Agency, Ad Network
NetNewsCheck, Oct 10, 2011, 6:58 AM EDT
Sacramento Press didn't stop at creating its content management system or digital media service, it started its own digital ad agency, the Sacramento Local Online Digital Ad Network, which connects 63 area sites ranging from blogs to the local PBS and NPR sites for coordinated digital ad buys. Full Story | Add comment
Site Specific: The New Haven Independent
Hard News, Events Drive Independent
NetNewsCheck, Sep 19, 2011, 7:13 AM EDT
In Connecticut, The New Haven Independent caters to an audience that is more in tune with hard news, the news site is sponsoring discussions that stem from its content, bringing newsmakers together in public forums with a live audience. Full Story | Add comment
Site Specific: The Bay Citizen
Bay Citizen Blazes Local Nonprofit News Trail
NetNewsCheck, Sep 6, 2011, 6:52 AM EDT
Nonprofit news site The Bay Citizen got a jump start to success early in its life with a unique content relationship with The New York Times that provides two pages of local news for the newspaper's Northern California edition. Full Story | Add comment
Site Specific: Baristanet
A Hip, Well-Heeled Hyperlocal Approach In NJ
NetNewsCheck, Aug 22, 2011, 6:39 AM EDT
Baristanet -- launched in 2004 with a $6,000 investment by novelist and former New York Times columnist -- is bringing a coffeehouse, DIY-style of hyperlocal news to its audience of affluent, educated, largely female readers in New Jersey. Full Story | Add comment
Site Specific: MinnPost
Political Focus Powers Nonprofit News Brand
NetNewsCheck, Aug 8, 2011, 7:22 AM EDT
In Minnesota's Twin Cities, MinnPost, launched in 2007, has built a news brand -- and a loyal following -- around political coverage and commentary. The nonprofit news site is now working on finding a sustainable buisiness model. Full Story | Add comment

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