social media


  • Hawaii News Now Dominates Islands’ Social Media

    Raycom's Hawaii News Now, the digital presence that rolls up its CBS, MyNetworkTV and NBC affiliates, is Honolulu's commanding leader on social media according to Shareablee data. Nicole Bento, its digital content director, says Facebook has become essential as the leading platform for its news brand, and Facebook Live is now a key tool there.  More | Add comment
  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

How Digital News Video Relies On Social Media
The Media Briefing, Jul 15, 2016, 7:33 AM EDT
Social/ Journalism
How Social Media Is Threatening Public-Interest Reporting
The Guardian, Jul 12, 2016, 2:55 PM EDT
social media
How FNC Became Facebook's Most-Engaged Site
Digiday, Jun 27, 2016, 2:55 PM EDT
Social Video
Content Creators Win As Social Goes Video
BuzzFeed, Apr 27, 2016, 7:32 AM EDT
Alex Kantrowitz writes video creators are gaining power and money as social platforms look to saturate their feeds with video — live or otherwise — rather than just pictures and text. The platforms are essentially competing for the same limited set of good videos, so those who create the ​quality​ stuff can demand payment. Link | Add comment
WNYC Adds 'Audiograms' For Social Media
Nieman Lab, Mar 8, 2016, 3:03 PM EST
New York public radio station WNYC has introduced "audiograms," a new tool that turns a piece of audio into a music file. The result looks like an audio player, but it plays like a movie. The audiograms can be posted to Facebook, Twitter, and Instagram and aims to make audio content more shareable. Link | Add comment
Facebook And An End Of News As We Know It
Columbia Journalism Review, Mar 8, 2016, 6:35 AM EST
Emily Bell, Director of Columbia University's Tow Center for Digital Journalism, says there are two significant media trends that we haven't paid enough attention to. First, social media and platform companies took over control of news distribution. Second, the inevitable outcome of this is the increase in power of social media companies. Link | Add comment
NBA Star Stephen Curry Launches Slyce, A Social Optimization Service For Athletes
GeekWire , Mar 7, 2016, 7:01 AM EST
Record Labels Buying Social Love From Teen Influencers
International Business Times, Feb 29, 2016, 6:07 PM EST
Social Media
The Year Social Nets Turned Into News Orgs
GigaOM, Dec 29, 2015, 10:58 AM EST
With developments like the launch of Twitter Moments and Snapchat covering breaking news, 2015 was the year social networks tried to establish some control over social media. Nathaniel Mott writes that while the platforms take different approaches to doing so, their underlying goal is the same: Gathering user-generated content before writers aggregate it themselves.     Link | Add comment
Content Marketing
Social Media Can Help Your Content Marketing
Forbes, Dec 28, 2015, 1:54 PM EST
Social Media
Social Platforms Scale Down Locally
Nieman Lab, Dec 15, 2015, 8:02 AM EST
John Clark, executive director of the Reese News Lab at the University of North Carolina: "Much of the talk around the rise of platforms (Facebook Instant Articles, Apple News, Snapchat Discover, etc.) revolves around what many assume to be their lack of interest in local media. I don’t think that’s true — 2016 will be the year the platforms will scale down to local news partners." Link | Comments (1)
Newstechforum 2015
Content Is King In Reaching Millennials
NetNewsCheck, Dec 15, 2015, 7:22 AM EST
The key to legacy news organizations reaching the coveted digital demo is to put their content where young people will find it, primarily social media. Even then, however, they must create content that resonates on particular platforms within social media. Full Story | Add comment
Using Social Media To Create Must-Read Content
Business2Community , Jun 26, 2015, 1:53 PM EDT
Human Editors Slipping Back Into Social Feeds
Re/code, Jun 24, 2015, 2:29 PM EDT
Kurt Wagner points to a trend that may give heart to many -- the return of human editors among the major social platforms to help comb and "curate" through the feeds. Twitter, Instagram, YouTube and Snapchat have all staffed up to pair human intelligence and discrimination with algorithmic decisions.  Link | Add comment
Social Media
Can Social Media Make You Happy? Depends
CNN, May 1, 2015, 11:51 AM EDT
'Secret' App Shuts Down
CNN Money, Apr 30, 2015, 6:31 AM EDT
The social network that keeps users identify anonymous has shut down. But it's also doing something unusual: giving investors their money back. Founder David Byttow says he believes it's the right thing to do. Link | Add comment
NAB 2015
Navigating Ethics Of News And Social Media
TVNewsCheck, Apr 16, 2015, 6:49 AM EDT
An NAB session outlines how to apply traditional journalistic ethics to the use of social media in collecting and distributing information. The discussion focused on best practices for using social media as part of the profession, even if there is no way of formally encoding them. "We are not giving you all the answers," says SPJ’s Andrew Seaman, who recently participated in updating SPJ's Code of Ethic to extend to social media. "The only absolute we have in the code is do not plagiarize." Link | Add comment
Social Television
Live TV + Social Media = Engaged Viewers
Nielsen, Apr 15, 2015, 11:52 AM EDT
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction. Link | Add comment
Social Republishing and The Rights Dilemma
Editor and Publisher, Mar 19, 2015, 8:02 AM EDT
NAA mediaXchange 2015
Publishers’ Social Disconnect Getting Scary
NetNewsCheck, Mar 17, 2015, 7:14 AM EDT
BuzzFeed’s Eric Harris, Social News Desk's Kim Wilson and Facebook’s Jason White, speaking Monday at the NAA's annual mediaXchange conference, say newspapers are getting much better at mobile optimization of content from social referrals, but they still have some work to do with their social media efforts. Full Story | Add comment
Social Media
Pepsi Challenge Reboots For Social Media Age
The New York Times, Mar 11, 2015, 7:12 AM EDT
Social Media
NYT On Social Media: Not About 'Hyperbole'
American Journalism Review, Mar 2, 2015, 7:24 AM EST
Michael Roston, a senior staff editor on The New York Times’ social media desk, says social media editors need "strong editorial judgement." Roston: “It’s very important to know what we’re actually reporting and when we can’t say more or exaggerate things and get into the kind of hyperbole that you might see on other social media platforms." Link | Add comment
Social Media
Pinterest To Hit 30% Of Social Users By 2019
eMarketer, Feb 25, 2015, 11:24 AM EST
Pinterest's U.S. user base will reach 47.1 million in 2015, up 11.4% year over year, according to a new study from eMarketer. The firm also projects that by 2019, the network’s monthly user base will be 59.3 million — nearly 30% of U.S. social network users. Link | Add comment
Social Media
Tweet-Deleting Movement Gains Momentum
Fusion, Feb 23, 2015, 7:24 AM EST
Newspapers Training Staff to Think Social, Feb 17, 2015, 3:07 PM EST
Social Media
Ingram: Social Media A Hedge Against Declining Press Freedom
GigaOM, Feb 12, 2015, 2:33 PM EST
How Bleacher Report Spread Its Social Bets
Digiday, Feb 11, 2015, 7:20 AM EST
Bleacher Report sees 40% of its traffic coming directly to its site, a notable achievement for a sports site that skews young and once saw 85% of its traffic come in through social media (a number sitting at 30% now). Lucia Moses reports on how the site has looked to spread its influence socially without relying too heavily on any one social channel, an important playbook to consider for the many publishers who have developed a dependence problem on Facebook.  Link | Add comment
Social Media
UK Journalists Spending Less Time On Social, Feb 2, 2015, 6:46 AM EST
"This" New Destination For Social Exclusivity
The New York Times, Jan 29, 2015, 1:11 PM EST
Social Media
Study: Social Media Decreasing On Smart TVs
Lost Remote, Jan 15, 2015, 7:36 AM EST
Social Media
The Media's Social Content Challenge
The New York Times, Jan 5, 2015, 7:56 AM EST
David Carr tackles the problem of how social sharing -- now a vital part of a self-obsessed culture producing troves of UGC -- leaves traditional media companies largely out of the equation. An abundance of messaging and self-publishing services are instead proving more useful for users, and getting a media message into this ephemeral space is growing harder. Link | Add comment
Social Media
Is Facebook The New AOL?
The Verge, Jan 5, 2015, 7:31 AM EST
What Ferguson Says On Fear Of Social Media
The New York Times, Nov 26, 2014, 7:28 AM EST
St. Louis County prosecutor, Robert McCulloch, in his statement Monday night, explaining that Officer Darren Wilson would not be indicted in the killing of Michael Brown, noted what he saw as challenges posed by the 24-hour newscycle and social media, writes Anna North. North notes that to some, what anti-social media arguments reveal is a fear of challenge, a fear that Twitter and other platforms may provide marginalized people with new tools for standing up to authority, new ways of speaking up.
  Link | Add comment
Built On Social Principles, Now Rethinking
The New York Times, Nov 18, 2014, 6:20 AM EST

There’s nothing like thinking about the history of social media to make you feel old, writes Laura Zander, CEO of Jimmy Beans Wool. “When my husband, Doug, and I opened our yarn shop in the spring of 2002, Mark Zuckerberg had just graduated from high school, MySpace was more than a year from being launched, and the ‘smartest’ phone out there was the Palm.” After tremendous growth applying principles of social marketing before there was social marketing, Zander says she believes in the tremendous potential of the social sites today “if we can figure out how, and why, to use each one of these platforms.”   Link | Add comment
Information Distribution
Bigger Role For Cell Phones, Social In Vote
Pew Research Internet Project, Nov 5, 2014, 6:34 AM EST
Cell phones and social media platforms are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center. The proportion of Americans who use their cell phones to track political news or campaign coverage has doubled compared with the most recent midterm election: 28% of registered voters used their cell phone in this way during the 2014 campaign, up from 13% in 2010. The number of Americans who follow candidates or other political figures on social media has also risen sharply: 16% of registered voters now do this, up from 6% in 2010.   Link | Add comment
Television/Social Media
Glover Social Media Editor For NBC Stations
NetNewsCheck, Nov 3, 2014, 1:35 PM EST
The NBC Owned Television Stations division of NBCUniversal today announced that Sarah Glover has been promoted to social media editor, starting today. In her new role, Glover will work with the group’s 11 local NBC stations and regional news network, NECN, to further build and engage their already robust social media audiences. Most recently, Glover worked as the social media editor for NBC10 Philadelphia / WCAU, one of the NBC-owned stations.
  Full Story | Add comment
Social Media
How Harvard Biz Review Beats Its Rivals
Digiday, Oct 29, 2014, 11:06 AM EDT
Social Media
The Social Network That Pays You To Friend
The New York Times, Oct 28, 2014, 5:48 AM EDT

While Facebook and Twitter have been criticized for failing to share their profits with those who post on their platforms, Tsu, the social network just launched by Sebastian Sobczak pledges to do just that: It will give 90 percent of its ad revenue back to users.   Link | Add comment
Social Media
Ello Raises $5.5M For Ad-Free Social Network
MediaPost, Oct 24, 2014, 11:01 AM EDT
BIA/Kelsey report
High-Spending SMB Marketers Eye Social
NetNewsCheck, Oct 23, 2014, 3:08 PM EDT
SMBs that spend more than $25,000 annually on advertising and promotion are planning to allocate 17.4% of their marketing budgets to social media over the next year, says BIA/Kelsey Full Story | Add comment
Social Media
Bell Media Invests $5M In Canadian Hubub
CTV News, Oct 2, 2014, 2:30 PM EDT
Social Media
How Fox Sports Conquered Social Media
Digiday, Oct 1, 2014, 7:10 AM EDT
Winnipeg Paper Adds Social To Its Letters, Sep 19, 2014, 8:02 AM EDT
Although a long-standing tradition at newspapers, letters to the editor just don’t jibe with today’s media landscape of immediacy and urgency, writes Tamara Baluja. The Winnipeg Free Press is changing that by bringing social media to snail mail. Editor-in-chief Paul Samyn talks with Baluja about the new direction of the paper’s editorial pages.    Link | Add comment
Over 10% Of U.K. Digital Ad $$ From Social
eMarketer, Sep 18, 2014, 1:16 PM EDT
Social Media
BIA/Kelsey Finds SMBs Top Social Use
NetNewsCheck, Sep 15, 2014, 6:44 AM EDT
Small and medium-sized businesses — more than any other category of media — reported using social media to promote their businesses, BIA/Kelsey’s “Local Commerce Monitor” for July found in its ongoing study of advertising behaviors. 
Facebook dominates SMB use, with 55.1% of SMBs reporting they have a Facebook page for business use, and 20.0% reporting they have run a Facebook ad or promoted post. Strong showings by other platforms, including LinkedIn, Pinterest, Instagram and Twitter’s promoted tweets, indicate the social space is highly robust for SMB marketing.    Full Story | Add comment
When Workers Knock Bosses On Social Media
The New York Times, Sep 9, 2014, 8:25 AM EDT
News Updates
California Quake Takes Over Social Media
USAToday, Aug 25, 2014, 2:55 PM EDT
Violent Images, Rhetoric
Social Scrambles To Block Murder Video
Foreign Policy, Aug 20, 2014, 6:26 AM EDT
Twitter and YouTube’s quick response yesterday to try to
suspend accounts with a terrorist video purporting to show the murder of journalist James Foley, writes Shane Harris, provided a vivid example of the pressure on social media companies to police violent terrorist propaganda. At the same time, he notes, it showed the difficulty social media has in stopping individuals intent on spreading violent images and rhetoric.
  Link | Add comment
Social Media/Television
Social Media Boosts TV Awareness
MediaPost, Aug 5, 2014, 7:48 AM EDT
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are increasingly aware of TV shows because of social media. Perhaps more important for traditional TV advertisers is that as a result of social media, 11% said they watched more live TV in 2013, versus 8% in 2012.
Link | Add comment
At Front Lines, Bearing Witness In Real Time
The New York Times, Jul 28, 2014, 2:39 PM EDT
Geopolitics and the ubiquity of social media have made the world a smaller, seemingly gorier place, writes David Carr, noting that if Vietnam brought war into the living room, the last few weeks have put it at our fingertips.   Link | Add comment
Media Share
Attention TV Nets: Facebook Coming For You
Forbes, Jul 24, 2014, 2:24 PM EDT
Mark Zuckerberg likes to use the first few minutes of his quarterly earnings calls to preview big themes that he sees as pivotal to Facebook’s future, notes Jeff Bercovici. He reports that with a particularly strong quarter of results in hand, Zuckerberg took the opportunity to sketch out a particularly ambitious goal: stealing market share from just about every other form of digital media, particularly television.   Link | Add comment
How Do We Make Money With Social Media?
Jacobs Media, Jul 24, 2014, 12:41 PM EDT
“There’s a tipping point for heritage media brands that consumers have traditionally trusted – whether it’s Forbes, your local public radio station, or your station’s morning show,” warns Fred Jacobs of Jacobs Media. “In this flurry to turn the corner, to transform media brands, and to cash in on the digital/social/mobile revolutions, there is price to pay for ham-handed strategies that leverage brands to scam, fool, and trick consumers,” he says.   Link | Add comment
Alternative News Media
AAN Features Digital Wins And New Projects
NetNewsCheck, Jul 21, 2014, 4:42 AM EDT
The recent Association of Alternative Newsmedia Conference highlighted the digital successes of alternative media, including multimedia stories, digital services, crowdfunded projects and social media, as AAN also announced its Digital Agency Consortium and the launch of a mobile advertising platform.   Full Story | Add comment
Why Won't Social Media Stop Terrorist Uses?
The Washington Post, Jul 15, 2014, 7:37 AM EDT
Twenty years ago, a rallying cry on Rwandan radio helped explode ethnic enmity into one of history’s worst atrocities, observes Ronan Farrow. In today’s Iraq, another vicious conflict between a formerly-empowered ethnic minority and a long-subjugated majority is causing the deaths of thousand, he notes. “At its heart is another mass media appeal to bloodlust on radio’s modern-day equivalent: social media,” Farrow writes. “And this time, the world may have a chance to stop what it failed to in Rwanda.”   Link | Comments (1)
USA Today's Digital Push Boosts Readership
The New York Times, Jul 14, 2014, 2:33 PM EDT
Initiatives like Social Media Tuesdays are part of a big digital push that has helped USA Today raise its average monthly mobile readership to 25.5 million, an increase of about 48 percent in the last year, according to the data company comScore. (The New York Times and The Wall Street Journal, which both have paywalls, have fewer mobile readers. USA Today is free.) Leslie Kaufman reports on the Gannett flagship’s digital push.   Link | Add comment
Social Media
World Cup Boosts Social Media Use 300%
Advanced Television, Jul 9, 2014, 3:22 PM EDT
Social News
'Engagement Doesn't Have To Mean Clickbait'
Digiday, Jul 9, 2014, 8:18 AM EDT
Need For Information
Why You Can't Expect News To Find You Now
GigaOM, Jul 7, 2014, 2:41 PM EDT
The power that corporations like Google and Facebook have to

influence the digital content you consume means that you shouldn’t necessarily depend on them to surface the things you need to know.   Link | Add comment
Social Media
Iraq's Sunni Militants Take To Social Media
The New York Times, Jun 30, 2014, 10:58 AM EDT
The extremist group battling the Iraqi government, the 
Islamic State in Iraq and Syria, may practice a seventh-century version of fundamentalist Islam, but it has demonstrated modern sophistication when it comes to using social media, particularly Twitter and other sites like WordPress and Tumblr.    Link | Add comment
Why Hashtags For TV Shows Matter
The Associated Press, Jun 25, 2014, 7:02 AM EDT
While some critics argue the second screen experience of looking at a device while a show is on serves to distract viewers, networks see nothing but an upside. Here are some insight into hashtags while watching TV.
Link | Add comment
Social Media
How To Leverage World Cup Social Media
Wall Street Journal, Jun 20, 2014, 7:38 AM EDT
Social media use continues to set records during the 2014 World Cup as billions tweet. How can companies turn this data source into a profit stream? Harvard University associate professor of business administration Misiek Piskorski offers some thoughts.   Link | Add comment
Social Media
Newspapers Focus On Ramping Up Social
American Journalism Review, Jun 5, 2014, 8:07 AM EDT
TV Syndication
Gannett: Social+TV To Drive Programming
TVNewsCheck, Jun 4, 2014, 10:22 AM EDT
Gannett President David Lougee says his group's new partnership with Debmar-Mercury will develop syndicated shows that leverage America's obsession with social media. “There’s an opportunity for us and other broadcasters to take advantage of the organic relationship between social media and television,” he says. “The majority of our viewers have an Internet-enabled device within three feet of them when they are watching television.” Link | Add comment
Social Media
Anonymous Hidden Cash Creates Frenzy
Associated Pres, May 28, 2014, 6:48 AM EDT
Can Personalization Save News Homepage?, May 20, 2014, 2:01 PM EDT
Social media has become the biggest referrer of traffic to many publishers' sites, as readers' visits are based on links shared by their friends and contacts that genuinely interest them, rather than dropping onto a site, looking for news, explains Alastair Reid. AOL, which acquired personalization company Gravity, is looking to develop a personal angle across its sites to give readers the content they want in new and innovative ways.   Link | Add comment
Traffic And Sales Low
Social Not A Big Help To Ecommerce
eMarketer, May 15, 2014, 12:11 PM EDT
Social Media
How Kidnapped Girls Finally Got Attention
Mashable, May 6, 2014, 12:07 PM EDT
Why did it take so long for the story of the abduction of some 200 girls in Nigeria to get the attention of the world? Brian Ries explains the role social media platforms played in launching awareness of the situation in Nigeria. 
Link | Add comment
Advertisers Seek Second Screen Connection
The New York Times, May 5, 2014, 7:07 AM EDT
Several companies are honing second-screen advertising, a method of reaching out on social media to television viewers through tablets, laptops and smartphones while viewers watch their shows. Annie Lowery looks at what some of those companies are doing.   Link | Add comment
Social Media
Year Later, Tumblr-Yahoo Still OK
The New York Times, May 5, 2014, 6:59 AM EDT
It’s been a year since Yahoo bought Tumblr and the microblogging platform's staff has doubled while its audience continues to grow. “The most terrifying thing to me was that this would change the company in any way,” David Karp, Tumblr’s founder and chief executive, told Jenna Wortham in a recent interview. “But almost a year in, they have lived up to everything they promised.”   Link | Add comment
Building Analytics Culture In NPR Newsroom
The Nieman Journalism Lab, May 5, 2014, 6:54 AM EDT
Where the project is now and where staff wants it to be are a ways apart, but NPR is strengthening its focus on digital, social and analytics. Joseph Lichterman explains that the nonprofit now is working with the first buildout of a dashboard that it hopes will become a tool to enable users to share information with each other.   Link | Add comment
Social Brands
Infographic: Brands On Social Content
Digiday, May 2, 2014, 2:25 PM EDT
Stations Expand Scope Of Tornado Warnings
TVNewsCheck, May 1, 2014, 2:51 PM EDT
In covering tornados over the past week, broadcasters supplemented their more traditional on-air, real-time forecasting and weather radar images with warnings on social media sites, station websites and even robotic telephone calls. Doug Heady, chief meteorologist at KOAM Pittsburg, Kan., says: “I really don’t consider us nowadays to be TV meteorologists; we are kind of multimedia meteorologists.”
Link | Add comment
Do Social Media Boost TV Ratings?
NetNewsCheck, May 1, 2014, 6:51 AM EDT
Today’s ratings system is in flux. Nielsen has begun using Twitter as a way to quantify viewing. And, broadcasters are betting social will play a big role in the future of how their programs are evaluated by advertisers. But no one has all the answers… yet. Kim Wilson explains how television stations can use social media.    Full Story | Comments (3)
Consumers React, Right-To-Sue Policy Ends
AdAge, Apr 21, 2014, 11:56 AM EDT
General Mills has ended a new legal policy that informed consumers they would give up their right to sue if they participated in certain online activities. General Mills had posted an effective date of April 2 for the new policy but announced Saturday night it was not going ahead with the legal terms. The New York Times reported on the new policy last week, prompting complaints in social media.   Link | Add comment
Social Media Branding
Mazda Road Trip In 60 Instagram Posts
Adweek, Apr 18, 2014, 7:11 AM EDT
Mazda and JWT Canada collaborated on a road trip marketing journey on Instagram for three months, posting images and videos that plotted the course of a Mazda vehicle. Each post fit together to make a growing scene when viewed as a grid layout on Mazda Canada's mobile Instagram page. Adweek recreated the images and videos, clickable through to the brand's Instagram pages.   Link | Add comment
Metrics Research
How Pubs Tweak Content For Social Web
Digiday, Apr 16, 2014, 12:20 PM EDT
More publishers are now trying to figure out how to tweak user experience based on whether readers come to the site directly or through some other route. Digiday notes that “testing and tweaking is emblematic of the modern media system, which often seems less about having a grand vision and more about mastering the latest traffic-driving technique.”   Link | Add comment
RTDNA 2014
Social Media Putting Pressure On Journalism
TVNewsCheck, Apr 10, 2014, 6:29 AM EDT
Social media, particularly Twitter, is testing journalistic standards by pushing out large amounts of often unconfirmed information that reporters are expected to compete with. An RTDNA panel discusses how journalists can protect themselves from getting swept up in the frenzy.
Link | Add comment
Social Media
Brands: What's Your Social Stream Strategy?
Digiday, Apr 9, 2014, 2:31 PM EDT
Social Media
Social Use During TV Time Still Small
eMarketer, Apr 7, 2014, 10:09 AM EDT
Social Media
The Reason Facebook Got Rid Of Its Redesign, Mar 31, 2014, 8:58 AM EDT
Social Media
Are You Cynical Enough To Hate Upworthy?
New York Magazine, Mar 24, 2014, 8:47 AM EDT
Social Media
Twitter's TV Dream: You'll Never Watch Alone
Quartz, Mar 19, 2014, 3:32 PM EDT
It's not difficult to understand why Twitter is making such a huge push into television: to cement its position as the dominant platform for real-time conversation, attract new users, and make money from them. The company's goal is to “get everyone in America to say ‘Oh my God watching TV with Twitter is so much better than watching TV alone.’” Link | Add comment
Twitter's Worth For Papers By The Numbers
NetNewsCheck, Mar 14, 2014, 7:33 AM EDT
Twitter users as a group are close followers of the news. Recent studies have shown that some 70% of Twitter users engage with newspaper content during the typical week. "News junkies love Twitter," says NAA's Jim Conaghan. "For them, there is a unique thrill in absorbing news as it happens, getting a sense of being on the scene at important newsworthy events." Full Story | Add comment
Social Media
Tabloids In The Age Of Social Media
Columbia Journalism Review, Mar 12, 2014, 3:28 PM EDT
Peter Adams, the News Literacy Project's senior VP for educational programs: "Supermarket tabloids have long been an icon of unreliability, largely because of their outrageous claims and sensational, melodramatic design. But when individual pieces are shared via social media, these visual and context clues are typically stripped out. Without this context, tabloid headlines read like a lot of other content vying for our attention online." Link | Add comment
SXSW 2014
ONA IDs 5 Ethical Challenges Of Social News
Poynter, Mar 12, 2014, 7:39 AM EDT
A working group formed by the Online News Association has identified five key challenges facing those who gather news via social media, including:
  • Verification and accuracy
  • Contributors' safety
  • Rights and legal issues
  • Social journalists' well-bein
  • Workflow and resources
Link | Add comment
SXSW 2014
How News Finds People In Social Media Age
Guardian, Mar 11, 2014, 2:11 PM EDT
From Spotify and Netflix recommendations to Facebook’s news feed or Google’s search results, algorithms play a pivotal role in our media consumption. One weekend panel at SXSW took a look at what that means for journalism, and democracy in general. Link | Add comment
Social Media/Journalism
EU-Backed Social 'Lie Detector' Helps Verify Rumors, Mar 3, 2014, 7:57 AM EST
Social Media
U.S. Auto Buyers Shun Social Media
Warc, Feb 19, 2014, 2:22 PM EST
Car buyers in China are four times more likely than those in the United States to be influenced in their purchasing decisions by social media a new study has found. The Automotive Path to Purchase Study by global research consultancy TNS found that just 7% of would-be buyers in the United States saw consumer-driven content, whether social media, blogs or forums, as a reliable source of information Link | Add comment
Station Advisory
Digital, Social Media Issues For Broadcasters
Broadcast Law Blog, Feb 17, 2014, 3:41 PM EST
David Oxenford: Social media and other digital platforms are playing a more and more important part of the business of traditional media companies. TV broadcasters need to exercise care in using Internet content on their digital properties, and should know why fair use is not always a defense. Link | Add comment
Social Media
Shares Don't Mean Content Is Being Read
The Verge, Feb 17, 2014, 8:10 AM EST
The media industry has fully digested the idea that likes and retweets are marks of merit and that the viral effect of social media is the ultimate affirmation of relevance, which is why every major news organization now has at least one social media editor. But social media success doesn't necessarily mean content is being read. Tony Haile, CEO of Chartbeat, which measures real-time traffic for sites like Upworthy, says "We've found effectively no correlation between social shares and people actually reading." Link | Add comment
TV/Social Media
HLN, Social And The 'If It Trends, It Leads' Problem
Time , Feb 12, 2014, 4:14 PM EST
Social Media
Social Nets Built For Two Set For Valentine's Day
The Wall Street Journal, Feb 12, 2014, 7:17 AM EST
The New York Times
With Social Media, Pulpit Isn't Just The President's
The New York Times, Jan 29, 2014, 8:15 AM EST
Q&A with Ryan Wofford
How Super Bowl Ads Are Using Social Media
Media Life, Jan 29, 2014, 7:36 AM EST
During last year's Super Bowl, Twitter users sent a record 24.1 million tweets, up from 13.7 million the previous year. The game was the most-talked-about subject on Facebook in 2013. And overall social media activity during the Super Bowl grew threefold over 2012. This year social media is expected to play an even bigger role in the game. Ryan Wofford, director of digital strategy at BFG Communications, talks about how advertisers are using social media this year, what digital innovations to expect in the game, and what commercials are driving the most pregame buzz. Link | Add comment
Social Media
Some CNN Social Media Accounts Hacked
CNN, Jan 24, 2014, 8:30 AM EST
When Legacy Media Is The Lunatic Fringe
Al Jazeera English, Jan 22, 2014, 2:58 PM EST
Sarah Kendzior: "Certain facets of social media — speed, anonymity, the ability to "dox" — have changed the nature of harassment, making it easier to accomplish and less likely to be redressed. But is the mainstream media any different in its biases and cruelty? ... Mainstream media cruelty is actually more dangerous, for it sanctions behaviour that, were it blogged by an unknown, would likely be written off as the irrelevant ramblings of a sociopath." Link | Add comment
Social Media
Pinterest Tries To Woo News Editors
Editor & Publisher, Jan 15, 2014, 7:31 AM EST
Editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instagram, Tumblr, all provide benefits and exposure for a newsroom's content, but how do you prioritize? What should you make more time for? Pinterest wants to make that calculation even harder. Link | Add comment
Executive Session With Eric Carvin
AP’s Carvin: News Battle Near For Twitter, FB
NetNewsCheck, Jan 13, 2014, 6:01 AM EST
Twitter and Facebook are setting themselves up for a battle for news supremacy among social media networks. Twitter, though, holds the upper hand, according to Eric Carvin, social media editor at the Associated Press. Twitter has “come to realize the value that the news industry has in terms of what people want to consume on social,” Carvin says. In an interview with NetNewsCheck, Carvin discusses potential news moves from those social platforms, along with the sleeper potential of Google Plus. Full Story | Comments (1)
Sochi Olympics
IOC Won't Police The Internet In Sochi
Mashable, Jan 10, 2014, 3:22 PM EST
While smartphone video will be banned because of the International Olympic Committee's sale of broadcast rights to the Games, the IOC will not come down hard on fans and athletes using social media sites. "We will not police the Internet" says Alex Huot, the IOC's head of social media, "but we ask that our fans help us safeguard the Games." The IOC's guidelines for athletes, media and other accredited individuals can be found here. Guidelines for fans can be found here. Link | Add comment
Forbes Readies New Smartphone Product
NetNewsCheck, Jan 8, 2014, 3:18 PM EST
The new product derives from a four-month-long live test using different content streams on Forbes’ desktop site. The smartphone product will, in turn, inform iterations of the desktop site’s streams as Forbes studies mobile usage. Full Story | Add comment
Newspapers/Social Media
Chron Staff Heads To Social Media Boot Camp
Mashable, Jan 8, 2014, 8:36 AM EST
Audrey Cooper, the first female managing editor in the Hearst-owned San Francisco Chronicle's 148-year history, will require all staff to enter what is being described as a startup-style incubator. In a plush off-site office procured from the paper's Food and Wine section, journalists will undergo two months of rigorous training — in effect, a digital and social media boot camp. Link | Add comment
Social Media
Forbes Launches Social Network ‘Stream’
NetNewsCheck, Jan 7, 2014, 12:26 PM EST
Forbes Media has launched a new "mini-social network" called Stream, which allows Forbes readers toshare content from the magazine with other Forbes readers. Full Story | Add comment
Journalism/Social Media
The Best Social Media Tools For Journalists
The International Journalists' Network, Jan 6, 2014, 7:48 AM EST
It's no surprise that social media are on the rise. For example, 59% of journalists across 15 countries used Twitter in 2013, compared to 47% a year earlier. Here are the International Journalists’ Network’s top picks of social media tools. Link | Add comment
SheKnows/Harris Interactive Survey
Study: Women Increase Time Spent On Social Nets
eMarketer, Dec 23, 2013, 12:08 PM EST
TV Hits A Prime Time Online And Beyond
Los Angeles Times, Dec 20, 2013, 7:59 AM EST
Social Media
Mobile Pushes Facebook To No. 2 Ad Seller
eMarketer, Dec 20, 2013, 8:01 AM EST
U.S. mobile ad spending is expected to flirt with $10 billion for 2013, and it's being led by Google and Facebook. The search giant dominates in ad revenue share at nearly 40%; Facebook is second at 7.4%; and Microsoft is third at 5.9%. Link | Add comment
Commentary by Mathew Ingram
Newspapers Were Social Media Long Ago
GigaOM, Dec 11, 2013, 4:16 PM EST
Newspapers and social media are seen as opposite ends of the media spectrum now, and in many cases as adversaries — but not all that long ago, newspapers themselves were a very powerful form of social media. Link | Add comment
Social Media
Magazine Assistants Add Social Media To Duties
The New York Times, Dec 10, 2013, 8:29 AM EST
Social Media/Advertising
Marketers Find Success On Social Via Engagement
eMarketer, Dec 2, 2013, 3:33 PM EST
Social Media
Retailers Seek Partners In Social Networks
The New York Times, Nov 27, 2013, 1:35 PM EST
Pew Study:
Facebook Tops Social Media In News Use
Pew Research Center, Nov 14, 2013, 3:54 PM EST
Some 30% of U.S. adults get their news from Facebook, according to a new study from the Pew Research Center's Journalism Project. YouTube was second, with 10% of the population getting its news on the site, and Twitter followed with only 3% of the population using it for news. Link | Add comment
2014 Could Be The Year Of Social For Marketers
eMarketer, Nov 14, 2013, 3:10 PM EST
Video Is The Next Frontier For Social Advertisers
eMarketer, Nov 13, 2013, 3:01 PM EST
Commentary by Jeremy Harris Lipschultz
Video, Newspapers And Social Media
Huffington Post, Nov 8, 2013, 3:00 PM EST
American newspapers, slow to respond to the Web in the 1990s, slow to learn from cable television and erect paywalls from the start, and slow to see the impact of social media, now are moving ahead on all fronts. Link | Add comment
Social Media
Twitter Likely To Kill Its Music App
All Things Digital, Oct 21, 2013, 8:27 AM EDT
Just six months after launching it, Twitter is strongly considering killing off its Twitter #Music mobile application, according to multiple sources familiar with the matter. Link | Add comment
ONA 2013
Panel: Set Rules For Fact-Checking UGC
NetNewsCheck, Oct 18, 2013, 6:47 AM EDT
User-generated content is becoming an essential component in news coverage, but news organizations have to take extra care with crowdsourcing if they want to avoid losing credability. That starts with getting it right, AP Social Media Editor Eric Carvin told ONA conference attendees on Thursday. Carvin and his fellow panelists stressed the need for verification when adding crowdsourced content to breaking news coverage. Full Story | Add comment
4 Best Practices For Social Advertising
Mashable, Oct 16, 2013, 7:18 AM EDT
Tech Spotlight
Managing The Social Media Flood With Tech
TVNewsCheck, Oct 10, 2013, 2:55 PM EDT
Social media in the newsroom has boomed to the point where major breaking news stories come with a hashtag to keep people engaged with the story on their social accounts. Broadcasters who want to monitor and air those social updates have plenty of options, ranging from the $600 jury-rigged solution all the way to a $30,000 high-end system. Link | Add comment
Social Media/Advertising
Brands Gamble On Celebrity Social Endorsements
Adweek, Oct 2, 2013, 4:05 PM EDT
Social Media
Will Social Media Force NFL Name Change In DC?
Adweek, Oct 1, 2013, 2:25 PM EDT
Social Media
Inergize Digital Rolls Out Social Pulse
NetNewsCheck, Sep 25, 2013, 1:04 PM EDT
The new platform combines access to Twitter with geo-fencing technology, enabling media companies to monetize their social media digital presence at the local level. Full Story | Add comment
Social Media
Photog IDs People In 9/11 Pic Using Social Media
Mashable, Sep 20, 2013, 1:23 PM EDT
Social Media
China Intensifies Social-Media Crackdown
The Wall Street Journal, Sep 20, 2013, 8:03 AM EDT
Pic Unrelated To Naval Yard Shooting Goes Viral
The Atlantic Wire, Sep 18, 2013, 1:26 PM EDT
AARP Launches George Takei YouTube Show
Adweek, Sep 17, 2013, 2:54 PM EDT
Social Media/Journalism
Social Media Key To Colo. Flood Coverage
The Denver Post, Sep 17, 2013, 12:28 PM EDT
TV news is a go-to resource in the midst of disaster, but social media played an increasingly significant role during the recent Colorado floods, at times reaching out to the audience in ways that television can’t. Link | Add comment
Journalism/Social Media
Social Can Create Cloud Of Errors For News
The Washington Post, Sep 17, 2013, 8:08 AM EDT
So much was misreported in the first few hours after the shooting rampage at Washington's Navy Yard. The erroneous reports weren’t concocted. In most cases, they came directly from police sources, and quickly bubbled up through the modern media ecosystem, hopping from law enforcement scanners to Twitter to traditional media reports, all within minutes. Link | Add comment
Social Media
Iranians Gain Access To Facebook And Twitter
The New York Times, Sep 17, 2013, 7:55 AM EDT
Social Media/Journalism
Dos And Don'ts Of Pitching Journos On Social
Mashable, Sep 17, 2013, 6:35 AM EDT
Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram present many new opportunities to forge connections, it's very easy to step onto inappropriate turf. Link | Add comment
Social Media
7 Insights Into Social Strategy At The Economist, Sep 8, 2013, 11:08 PM EDT
Storyful Verifies Social Media Video From Syria
USA Today, Sep 6, 2013, 12:06 PM EDT
Tech Spotlight
KUSA Makes Social Big Part Of NFL Kickoff
TVNewsCheck, Sep 5, 2013, 1:56 PM EDT
Gannett's Denver NBC affiliate is kicking off the NFL season — today's Broncos Day —  with day-long coverage culminating in tonight's Broncos-Ravens matchup. KUSA will also include a large social media element to its coverage, introducing its Social Café, a new feature designed to engage viewers through social media. Link | Add comment
Newspapers/Social Media
GateHouse Adds Social With Crowdynews
NetNewsCheck, Aug 23, 2013, 7:29 AM EDT
GateHouse Media has inked a deal to use Crowdynews' technology to roll out social media integration on all of its websites. The Crowdynews widgets will pull in relevant tweets and other social media commentary around local topics and will appear next to all GateHouse stories. Full Story | Comments (2)
Borrell Assoc./LMA/LSA Social + Mobile
Are Marketers Ready For Mobile Ramp Up?
NetNewsCheck, Aug 23, 2013, 7:01 AM EDT
Mobile and social media are growing in importance as marketing tools, but local businesses are still looking for solid evidence that they actually work and create real sales and revenue. “Social media amplifies traditional media, and that's a very important point to make," Borrell Associates CEO Gordon Borrell said Thursday during Borrell Associates, the Local Search Association and the Local Media Association's "Social + Mobile – Show Me The Money" conference in Chicago. Full Story | Add comment
Borrell Assoc./LMA/LSA Social + Mobile
On Mobile, Rev Strategies To Follow Users
NetNewsCheck, Aug 22, 2013, 6:58 AM EDT
As audiences shift to new platforms, media companies are left wondering how to generate revenue from new devices. The message from speakers at Borrell Associates, Local Search Association and Local Media Association's "Social + Mobile – Show Me The Money" conference in Chicago is that the revenue opportunities are there, if media companies know where to look. Full Story | Add comment
Social Media
72% Of Online Adults Use Social Networking Sites
Pew Internet & American Life Project, Aug 8, 2013, 3:35 PM EDT
Social Media
VW And Google Want To Make Commuting Social
Digiday, Aug 8, 2013, 11:43 AM EDT
Local Media Can Level Trust In DMS Space
NetNewsCheck, Aug 8, 2013, 7:23 AM EDT
Social and mobile media can be lovable and annoying, and it's the annoying part that holds the most opportunity, says Borrell Associates CEO Gordon Borrell. Methods of how to capitalize on social and mobile will be laid out the firm's Social+Mobile Show Me The Money conference this month. Full Story | Comments (2)
BIA/Kelsey Local Commerce Monitor
SMBs Increase Reliance On Social, Mobile
NetNewsCheck, Aug 5, 2013, 3:01 AM EDT
Mobile and social platforms are are becoming an even more important marketing weapon in local businesses' arsenal. BIA/Kelsey, in the latest findings from its "Local Commerce Monitor" study, finds that SMBs' online spending could overtake their spending on legacy media within the next three years. Full Story | Comments (1)
AccuWeather Releases StoryTeller App
TVNewsCheck/Playout, Jul 24, 2013, 10:34 PM EDT
Social Media
Variety Of Sign-In Options Still Key For Social Logins
eMarketer, Jul 23, 2013, 1:13 PM EDT
Is Twitter The Underground Railroad Of Activism?
Salon, Jul 18, 2013, 8:16 AM EDT
Social Media
On Twitter: Anger Greets Zimmerman Verdict
Pew Research Center, Jul 18, 2013, 12:06 AM EDT
Radio's Role After The Zimmerman Trial
Radio Ink, Jul 16, 2013, 3:09 PM EDT
Social Media, Tech Drove Zimmerman Trial
Miami Herald, Jul 15, 2013, 4:05 PM EDT
Trayvon Martin
Although the trial of George Zimmerman — who was found not guilty of second-degree murder and manslaughter in the shooting of Trayvon Martin — was nationally televised gavel-to-gavel, something Americans have grown accustomed to since the O.J. Simpson double-murder trial almost 20 years ago and most recently the Jodi Arias case, many thousands took to Twitter, Facebook and blogs to opine, vent and bicker about the case. Link | Add comment
Social Media
Alec Baldwin Blasts Daily Mail Journo On Twitter
CNN, Jun 28, 2013, 9:18 AM EDT
Social Media/TV: CRE Study
Social Media Doesn't Help Draw New Viewers
NetNewsCheck, Jun 25, 2013, 3:37 PM EDT
While social media influences regular viewers of television shows, it has little impact on drawing new or infrequent viewers to a show, according to new findings by the Council for Research Excellence. Full Story | Add comment
Social Media/Advertising
The Social Media Ad Ecosystem Explained
Business Media, Jun 24, 2013, 12:42 PM EDT
A new report from Business Insider's BI Intelligence analyzes the state of social media advertising and where it is heading, examining the advertising ecosystems on Facebook, Twitter and more.
Link | Add comment
Social Media
Supreme Court Sticks To Its Analog Ways
The New York Times, Jun 24, 2013, 11:04 AM EDT
Social Media/TV
Social TV Use Appears To Be Growing
Adweek, Jun 13, 2013, 3:37 PM EDT
Journalism/Social Media
Tout Helps Colo. Journos Give Fire Updates
TVNewsCheck/Playout, Jun 13, 2013, 2:39 PM EDT
Colorado journalists covering the wildfires in the state are using new social network Tout, which llows them to deliver 15-second video updates, to keep their audiences informed. Link | Add comment
Vobok Puts Sound Into Social Media
NetNewsCheck, Jun 12, 2013, 6:05 AM EDT
New social media app Vobok allows users to record 30-second clips of their voice out to the their followers on Facebook and Twitter. The company is also targeting brands, seeing them using the platform to post professionally produced 30-second spots similar to a radio commercial. Full Story | Add comment
Social Media/Journalism
Social Media Ed. Job Isn't Dead, It's Maturing
Mashable, Jun 11, 2013, 4:08 PM EDT
Meghan Peters: "The way social media editors are being reorganized now parallels what webmasters experienced when organizations were first building websites in the early to mid-1990s." Link | Add comment
Social Media
How CBS Used Social Media For The Tonys
Lost Remote, Jun 10, 2013, 9:52 AM EDT
Social Nets, Web Surfing Top Workplace Time Sucks
AllTwitter, Jun 10, 2013, 8:29 AM EDT
Social Media
Social TV Use Appears To Be Growing
Adweek, Jun 10, 2013, 8:14 AM EDT
Social Media
Ads On Social Media Runs Into Free Speech
The New York Times, Jun 4, 2013, 3:47 PM EDT
As social media sites pursue advertising in a bid for new revenue, they are finding that they must simultaneously create a safe space for the advertisers they attract. Link | Add comment
Social Media
Twitter, Traditional Media: Rivals Or Lovers?
Mashable, Jun 4, 2013, 3:47 PM EDT
Adam Popescu: "As news organizations vie for eyeballs and page views, they are getting those numbers largely from posts on social sites — the new pathways to news. ... Such an intimate relationship between news consumption and social platforms such as Twitter therefore cannot be ignored." Link | Add comment
Journalism/Social Media
Social Media Ed. Role More About 'Evolution'
Poynter, May 30, 2013, 3:10 PM EDT
Mallary Jean Tenore on the role of social media editor: "I'd argue that the role isn't dead but evolving. As more people turn to social networks to spread and consume news, social media editors have had to become debunking editors by identifying misinformation and stopping the spread of erroneous reports when big news breaks." Link | Add comment
Social Media/TV
Dish Debuts Hopper Social Media App
MediaPost, May 30, 2013, 9:18 AM EDT
Heron To Lead WSJ's Emerging Media Group
NetNewsCheck, May 30, 2013, 8:06 AM EDT
Liz Heron, who has led The Wall Street Journal's social media efforts for the past year, was named emerging media editor for the paper. Heron will unite the newspaper's social media and mobile journalism staff into one team. Full Story | Add comment
Journalism/Social Media
The Rise And Fall Of The 'Social Media Editor'
BuzzFeed, May 30, 2013, 8:06 AM EDT
Rob Fishman on how every reporter works for Twitter now: "Once the province of a single point man, social media responsibilities are now frequently dispersed across the newsroom." Link | Add comment
How Publishers Organize For The Social Era
Digiday, May 24, 2013, 8:28 AM EDT
Josh Sternberg: "For some very socially savvy publishers like a Mashable, this can mean a team of five-strong and a detailed strategy for matching pieces of content to the appropriate social platform. Yet for others, social is a much looser affair, involving perhaps a junior employee but with the burden ultimately falling on the content creators themselves to provide social juice." Link | Add comment
Social Media
One Month In, Have We Forgotten Twitter Music?
The Verge, May 22, 2013, 3:28 PM EDT
Journalism/Social Media
Social Media Best Practices For Newsrooms
Kim Wilson, May 21, 2013, 1:36 PM EDT
Kim Wilson, founder of Social Media Newsdesk, during an NAB session titled "A Fireside Chat With Facebook and Google" offered some tips for how newsrooms could best put social media to use, starting with setting goals.
Link | Add comment
Social Media
Social Media Pose New Riddle For CIA
The Wall Street Journal, May 19, 2013, 11:10 PM EDT
Twitter Has No Plans To Get Into News Biz
PBS MediaShift, May 9, 2013, 8:17 AM EDT
Despite a recent
posting for a "head of news and journalism partnerships," Twitter has no plans to set up a news operation, Mark Glaser reports. Twitter's Mark Luckie told him: "No, Twitter has no editorial team. We’re not out there curating news, or saying ‘here’s the source that you have to go to.’ We’re not writing stories. We’re simply providing a platform for other people to do so."
No, Twitter has no editorial team. We’re not out there curating news, or saying ‘here’s the source that you have to go to.’ We’re not writing stories. We’re simply providing a platform for other people to do so… - See more at:
No, Twitter has no editorial team. We’re not out there curating news, or saying ‘here’s the source that you have to go to.’ We’re not writing stories. We’re simply providing a platform for other people to do so… - See more at:
No, Twitter has no editorial team. We’re not out there curating news, or saying ‘here’s the source that you have to go to.’ We’re not writing stories. We’re simply providing a platform for other people to do so… - See more at:
Link | Add comment
Court Rules Against Grooveshark In Universal Fight
MediaPost, Apr 24, 2013, 7:47 AM EDT
Twitter Needs A Correction Process
Wired, Apr 23, 2013, 4:03 PM EDT
Mat Honen: "Twitter shouldn’t have to make sure everything crossing its servers is factual or true, but it is in Twitter’s interest to themselves to give us the tools to clean things up. Otherwise it risks becoming a cesspool of untruths and rumors. Twitter needs a way to reel bad information back in. It needs a way to let us flag things that we’ve said that turn out to be wrong. Twitter needs an edit button, a correction process." Link | Add comment
Salmon: Don't Let Social Media Hijack Story
Reuters Blog, Apr 22, 2013, 8:34 AM EDT
Felix Salmon: "No mainstream journalism outlet should allow its coverage of a major story to be hijacked by backchannel noise — especially when a large part of the value such outlets provide is that they filter out the noise and transmit only a reliable signal. Just because your readers can peer behind the curtain, doesn’t mean you have any responsibility to yank it open yourself." Link | Add comment
International Symposium for Online Journalists
Can Social Media Build More Informed Public?
PBS MediaShift, Apr 22, 2013, 8:19 AM EDT
Andy Carvin, NPR's social media editor: "I think we need to get back to a core part of journalism, and rethink what it means to inform the public. In fact, I think one good starting point can be found within NPR's mission statement: To create a more informed public." Link | Add comment
Twitter Music Service Uncovers The Unknown
Associated Press, Apr 22, 2013, 8:11 AM EDT
Are Social Media Eds Destroying News Orgs?
The Awl, Apr 19, 2013, 2:17 PM EDT
Over the last few years, most media companies have taken on social media editors, lots of them young-ish, lots of them "digital natives." But at a lot of media organizations, decision-makers don't know where to start with social media. And lots don't know where their social media editors should stop and start in their work. Link | Add comment
Ad Age Digital Conference
Kramer: This Is Social's 'Gutenberg Moment'
Advertising Age, Apr 19, 2013, 1:50 PM EDT
Larry Kramer, president and publisher of USA Today, speaking at the Ad Age digital conference said journalism is shifting from a single voice to a choir of voices due to social media engagement and compare the transition to the arrival of the printing press: "This is a Gutenberg moment," he said. Link | Add comment
Twitter Music App Launches For iPhone, Web
ABC News, Apr 18, 2013, 8:27 AM EDT
LSA Conference 2013
Social Media: It’s Hot, But Does It Scale?
NetNewsCheck, Apr 17, 2013, 6:52 AM EDT
SMBs want help managing their social media presences, but there’s little consensus on how to cost-effectively deliver meaningful services and even less on how to scale it so large publishers and agencies can get enter the business. Full Story | Add comment
NBC Stations Roll Out Online, Phone Polling
NetNewsCheck roundup, Apr 15, 2013, 6:56 AM EDT
The platform, from Sunnyvale, Calif.-based software company Excitem, rapidly tallies phone and text message responses, letting on-air talent initiate a poll and then display the results within minutes. The same platform also delivers analytics, breaking out by area code where responses are coming from. Full Story | Add comment
Snapchat And The Power Of Deletion
The New Yorker, Apr 11, 2013, 2:42 PM EDT
NAB 2013
Google, Facebook: Local Media Disconnect?
NetNewsCheck, Apr 11, 2013, 6:59 AM EDT

Facebook's Kay Madati and Google's David Gehring in a "fireside chat" at the NAB Show on Tuesday gave tips to local broadcasters who have seen their way of business eroded by the Internet behemoths. Madati urged TV and radio companies to keep social media interaction brief and conversational. "Short, snackable content is much better than long form," he said. Full Story | Comments (3)
Would You Tweet This Article if It Earned You Points?
Korean Tech Entrepreneur Tries To Coerce Virality
Bloomberg Businessweek, Apr 10, 2013, 4:26 PM EDT
SEC Sets Rules For Disclosures Using Social Media
The New York Times, Apr 3, 2013, 7:38 AM EDT
NYPD Issues Social Media Guidelines For Cops
New York Daily News, Mar 28, 2013, 4:07 PM EDT
George Takei: Master Of Social Media
Pittsburgh Post-Gazette, Mar 27, 2013, 8:21 AM EDT
Social Net Ning Relaunches As Publishing Platform
GigaOM, Mar 26, 2013, 7:27 AM EDT
Twitter At 7: 200M Users, 400M Tweets Per Day
NetNewsCheck, Mar 22, 2013, 7:00 AM EDT
Twitter on Thursday celebrated seven years since Jack Dorsey tweeted "just setting up my twttr," the first message to go out on the service. The company celebrated the anniversary by announcing in a blog post that it now has more than 200 million active users sending more than 400 million tweets each day.
| Add comment
Netflix Adds Social Options For US Users
Bloomberg, Mar 13, 2013, 3:43 PM EDT
The online video service will begin offering U.S. subscribers the ability to peer into each others' digital movie libraries through an expanded partnership with Facebook. Link | Add comment
Twitter To Launch Music Discovery App
CNET, Mar 13, 2013, 3:31 PM EDT
SXSW 2013
3 Social Startups To Watch From SXSW 2013
Entrepreneur, Mar 13, 2013, 8:21 AM EDT
The annuals South by Southwest festival and tech conference has been known for launching some big names in the tech world, including Twitter and Foursquare. Here are three social media startups that are generating buzz in Austin, Texas, this year: Speakerfly, Hyperactive and LeadRocket. Link | Add comment
Papal Conclave Gets Real-Time Apps
NetNewsCheck, Mar 12, 2013, 3:12 PM EDT
The millennia-old traditions surrounding the Catholic Church's selection of the next pope this week have collided squarely with the digital age. Smartphone users will have a multitude apps that will allow them to follow the happenings in St. Peter's Square in real-time, including Conclave, iConclave, Popechart and Conclave Alert. Online, Guardian readers can watch its live online app, Is There White Smoke?, for the moment the smoke from the chimney atop the Sistine Chapel turns white and a new pope is named. | Comments (2)
Conclave Inspires March Madness-Style Bracket
The Wall Street Journal, Mar 12, 2013, 2:49 PM EDT
Social Media Embraces Papal Conclave
WKBW, Mar 12, 2013, 2:40 PM EDT
5 Ways Social Media Benefit Writing, Language
Poynter, Mar 11, 2013, 10:43 AM EDT
Social Media Are Fertile Ground For Stock Hoaxes
Reuters, Mar 11, 2013, 10:38 AM EDT
WSJ Names Allison Lichter Social Media Editor
Talking Biz News, Mar 1, 2013, 11:53 AM EST
Benedict XVI Leaves Vatican, Sends Final Tweet
USA Today, Feb 28, 2013, 11:45 AM EST
NPR's Social Media Guru Andy Carvin: What I Read
The Atlantic Wire, Feb 20, 2013, 2:58 PM EST
J.D. Power Study
Social Interactions Affect Brand Perception
MediaPost, Feb 19, 2013, 8:23 AM EST
Philly ABC Station WPVI Unveils Digital Oscar Plans
NetNewsCheck, Feb 17, 2013, 10:45 PM EST
Social Media Capitalize On Popularity In Middle East
The New York Times, Feb 11, 2013, 8:06 AM EST
Snapchat And Social Media's Erasable Future
Bloomberg Businessweek, Feb 8, 2013, 12:16 PM EST
In the U.S., Snapchat was the second-most popular free photo and video app for the iPhone in early February, just behind YouTube and ahead of Instagram. The app, which allows users to share photos that are erased 10-seconds after they are opened, might upend social media, undermine law enforcement and make the Internet fun again. Link | Add comment
Brazil: The Social Media Capital Of The Universe
The Wall Street Journal, Feb 6, 2013, 2:25 PM EST
Slate Readies For Its Third Act
PaidContent, Feb 5, 2013, 3:07 PM EST
In its 17 years, Slate has distinguished itself as a publishing innovator and a home for well-written news and ideas. But, until recently, it has been hampered by a lack of technology and a business model. Now the online magazine wants to reinvent itself as a data-driven social-media beast. Link | Add comment
Open Mike by Terry Heaton
Why Employees Should Own Social Media
TVNewsCheck, Feb 5, 2013, 2:47 PM EST
Online, we live and breathe as part of a vast network, and the rules for everything here are different than they are for life outside. We lose both in terms of innovation and potential when we force the Web into the shrinking universe of analog living. Here are six concepts that should at least get you thinking about the wisdom of releasing control of our employees in a social media environment. Link | Add comment
Air Check by Diana Marszalek
Who Owns, Controls Social Media Activity?
TVNewsCheck, Jan 29, 2013, 3:37 PM EST
Stations are carefully wending their way through the minefield of social media dos and don’ts. With no industrywide standards yet established, they must determine how to oversee what employees — especially high-profile on-air personalities — post; whether they should be using station or personal accounts; and who owns such accounts and their growing legions of followers. Link | Add comment
Pope On Social Networking: The Virtual Is Real
Associated Press, Jan 24, 2013, 7:26 AM EST
Andy Carvin Test-Pilots Twitter Journalism
The Verge, Jan 23, 2013, 3:51 PM EST
Andy Carvin, who runs NPR's social media desk, describes his job: "Probably the best way to describe what I do most of the time is serve a function similar to a news anchor. I process news in real time and try to share the most interesting bits with my Twitter followers. But I don't see them as just my followers — they help me research, translate, etc. So I guess I'm like an online news anchor who uses Twitter as his newsroom, with Twitter followers helping me do my job better." Link | Add comment
WSJ's Heron: Social Video Emerging Trend
NetNewsCheck, Jan 23, 2013, 3:23 PM EST
Liz Heron, The Wall Street Journal's director of social media, said social video — almost like a "video tweet" sent from reporters — is on the rise, as is creating news content designed specifically for the social Web. In a live Web chat hosted by Digital First Media's Inside Thunderdom blog today, she discussed the coming of "Facebook SEO" experts, the persistent importance of Twitter and the prospects of Rebel Mouse. | Add comment
Sinclair ‘Owns’ On-Air Talent's Social Accounts, Jan 22, 2013, 7:56 AM EST
Survey: Users Trust Social As News Source
Politico, Jan 17, 2013, 3:55 PM EST
The George Washington University Graduate School of Political Management/ORI survey finds that social media in some form has reached a critical mass of adopters across age groups, is widely used for sharing political content and is just as well-regarded as traditional news outlets like television, radio and print. Link | Add comment
Twitter Breaks Down TV By Demo, Device
The Verge, Jan 11, 2013, 3:38 PM EST
Twitter has released a twenty-page booklet for advertisers on trends in television viewing and Twitter use in the UK. The Twitter TV Book is rich with data gathered by Twitter as well as its analytics and advertising partners. Not only does it show how ordinary people use Twitter together with other media, it tips how TV programmers, networks, and advertisers are going to drive the Twitter experience in the future. Link | Add comment
Twitter: The Five Biggest Stories Of 2012
CNET, Dec 28, 2012, 8:07 AM EST
Twitter got bigger than ever, and is now essential in daily life. When the pope tweeted, it capped a year full of controversy, business battles, and helping spread crucial information. Link | Add comment
Five Predictions For Social Media In 2013
CNET, Dec 28, 2012, 8:07 AM EST
What 2013 has in store for social media companies, from giants Twitter, Facebook and Instagram to the forgotten Myspace to video sharer Tout. Link | Add comment
Social TV Chatter Up 800% On Twitter In 2012
Variety, Dec 27, 2012, 3:51 PM EST
2012 saw a huge 800% growth of social TV chatter on Twitter, and it more than doubled on Facebook and in apps, according to the second annual Year End Stats Report from Trendrr. Link | Add comment
Twitter Is Winning Social TV War; Plans More
TechCrunch, Dec 27, 2012, 8:02 AM EST
Twitter has emerged as a leader in the effort to connect audiences and allow them to share what they are watching with like-minded viewers, and now the social network is said to be reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. Link | Add comment
50 TV Shows With The Most Social Buzz In 2012
Mashable, Dec 18, 2012, 2:39 PM EST
For Pubs, Social Still Stingy On Monetization
Advertising Age, Dec 18, 2012, 8:23 AM EST
Atlantic Media this month plans to introduce a new opportunity to its clients: Twitter ads. It's the latest attempt among publishers to mine something as financially concrete as advertising or circulation revenue from social media, which has been so beneficial for many sites' traffic. But after years of experiments, social media is still stingy about giving up anything but eyeballs. Link | Add comment
Nielsen, Twitter To Gauge TV's Social Reach
NetNewsCheck, Dec 17, 2012, 3:18 PM EST
The ratings company and the social media network have inked a multiyear agreement to deliver a syndicated-standard metric based on the reach of the TV conversation on Twitter. Full Story | Comments (1)
For Social Media, Time To Grow Up
Media Life, Dec 13, 2012, 2:15 PM EST
The coming year will see many advances in social media, but the most notable will be just how seriously media buyers and planners now take what was once an Internet amusement. Link | Add comment
Instagram Will Get Ads, Facebook Confirms
Business Insider, Dec 12, 2012, 2:59 PM EST
"Eventually we'll figure out a way to monetize Instagram," Facebook's ad sales chief Carolyn Everson told Business Insider in response to a question on advertising. Since Facebook purchased the photo-sharing service in April, there's been speculation over changes to the popular site's no-advertising policy. Link | Add comment
Facebook Changes Privacy Settings -- Again
The New York Times, Dec 12, 2012, 12:48 PM EST
Facebook is making it easier to block individuals on the social media site. At the same time, the company is eliminating the ability for people to hide themselves on Facebook’s search, a control, that until now, has existed in the privacy settings on the company’s website. Users will also have a higher level of control on the site’s activity log, a feature that allows people to hide or remove things that appear on their Facebook timeline. Link | Add comment
Pope Sends His First Tweet, From An iPad
Time , Dec 12, 2012, 8:44 AM EST
Mr. Zuckerberg, Tear Down This Wall
Wired, Dec 12, 2012, 8:44 AM EST
AppCheck: Perch
App Lets SMBs Track Rivals’ Social Media
NetNewsCheck, Dec 11, 2012, 6:24 AM EST
5 Ways Journalists Are Using Pinterest
Poynter, Dec 10, 2012, 4:05 PM EST
As the audience for Pinterest grows, so has journalists' interest in it. News organizations are using the social networking site in creative ways and finding that it's a place where both hard news stories and features can thrive. Link | Add comment
Oversharing Is The Fallout From Social Media
The New York Times, Dec 10, 2012, 3:25 PM EST
NYT Debuts Pinterest-Like Tool For Content
PaidContent, Dec 7, 2012, 3:56 PM EST
This week the New York Times Research & Development Labs launched a new tool called Compendium, which lets readers “use articles, imagery, videos, and quotations to tell your own stories using New York Times content.” Link | Add comment
Nielsen: Mobile Drives Growth In Social Media
Lost Remote, Dec 5, 2012, 6:30 PM EST
Nielsen's "Social Media Report" for 2012: "Time spent on mobile apps and the mobile Web account for 63% of the year-over-year growth in overall time spent using social media." Link | Add comment
BIA/Kelsey ILM West: 12
Social, Mobile Ad Spends To Soar By 2016
NetNewsCheck, Dec 5, 2012, 5:23 PM EST
A wave of innovation in social media advertising will spark an exponential increase in ad spending on the medium, driving annual revenue to $19.2 billion by 2016, according to BIA/Kelsey executives speaking at the ILM West conference. Mobile advertising will triple during the same period, they said, as advertisers catch up to the strength of location-based advertising. Full Story | Add comment
Alton Brown On Adapting Recipes For Social Media
GigaOM, Dec 5, 2012, 8:43 AM EST
How Social Media Is Changing Events
AllTwitter, Dec 5, 2012, 8:42 AM EST
Should Tweets, Posts Be Edited In Advance?
Poynter, Nov 30, 2012, 7:49 AM EST
Jeff Sonderman on the controversy over New York Times Jerusalem bureau chief Jodi Rudoren's social media posts: "Editing every tweet and status from every reporter is probably unreasonable and impractical, and may inhibit reporters’ overall level of usage and experimentation. ... Reporters whose beats are minefields of controversy should probably welcome editorial oversight of social media. At the least, they should take initiative on occasion to ask an editor’s opinion before posting about a sensitive topic." Link | Add comment
NYT Reporter Gets 'Help' With Social Posts
NetNewsCheck, Nov 29, 2012, 12:52 PM EST
Jodi Rudoren, the Jerusalem bureau chief of The New York Times who has elicited scrutiny from the newspaper's public editor Margaret Sullivan and criticism from other circles for her "unfiltered social media posts," has been assigned an editor from the Times' foreign desk in New York to work with Rudoren on her social media posts. | Add comment
BIA Kelsey Forecast
Social Media Ad Revenue Projected To Grow
BIA Kelsey, Nov 26, 2012, 12:30 PM EST
BIA Kelsey forecasts U.S. social media ad revenue to reach $9.2 billion in 2016, up from $4.6 billion in 2012, a compound annual growth rate of 19.2 percent. According to the fall update to its U.S. Local Media Forecast, the local segment of U.S. social media advertising revenue will grow from $1.1 billion in 2012 to $3 billion in 2016. “The year 2012 can be viewed as social advertising’s ‘coming of age,’” said Jed Williams, program director, Social Local Media, BIA Kelsey. Link | Add comment
Facebook Poised For External Ad Network
GigaOM, Nov 25, 2012, 9:56 PM EST
Facebook advertising could soon follow the social media site's users around the Internet. Among the recent changes in its privacy and governance policies is the announcement that it is going to use information about the likes and dislikes of its users to show them advertising outside the walled garden of Facebook. This could be a way for the company to come up with a strategy to make Wall Street like it. Link | Add comment
How A TV News Personality Should Use Social
Lost Remote, Nov 21, 2012, 11:06 AM EST
How Social Media Is Rewriting The Rules Of Warfare
GigaOM, Nov 20, 2012, 7:31 AM EST
Israel, Hamas Battle On Social Media As Well
Associated Press, Nov 16, 2012, 10:36 AM EST
Front Office by Mary Collins
Ignore Social Media Rules At Your Peril
TVNewsCheck, Nov 16, 2012, 10:05 AM EST
Social media campaigns by stations must not only comply with standard state or federal laws that apply to all promotions regardless of the delivery method, but they also must follow rules that are unique to social media. Here's an overview of rules that stations will need to follow when implementing a social media promotion. Link | Add comment
Gaza Conflict Giving Social Media Cos. Fits
The New York Observer, Nov 16, 2012, 7:53 AM EST
The Story Behind Hurricane Sandy's 1st Viral Photo
American Photo, Nov 5, 2012, 6:29 AM EST
Election 2012
How Current TV Connected Online, Broadcast
PBS MediaShift, Nov 2, 2012, 3:48 PM EDT
Current TV wanted to create a multiscreen experience that showcased a wide range of the most substantive tweets in real time and in sync with the topics of the events at hand and commentary on television. So it created the Politically Direct Social Dashboard. Link | Add comment
Twitter App Tracks Candidate Tweets By State
Wired, Nov 2, 2012, 8:14 AM EDT
Twitter this week launched its new interactive map that measures the effectiveness of President Barack Obama’s and Gov. Mitt Romney’s tweets on a state-by-state basis. The new tool is meant to provide insight into how people are reacting to the candidates on Twitter. Link | Add comment
Social Media Statistics And Facts 2012
AllTwitter, Nov 1, 2012, 8:40 AM EDT
Hurricane Sandy
Sandy Became A Social Media Phenomenon
The Wall Street Journal, Oct 31, 2012, 8:18 AM EDT
As the power flickered off in millions of homes around New York and New Jersey, many people were forced to give up on television and radio and rely exclusively on social media. Link | Add comment
Social TV Results From Last Debate
Lost Remote, Oct 24, 2012, 4:03 PM EDT
Funniest Tweets From Final Presidential Debate
CNN, Oct 23, 2012, 8:42 AM EDT
U.N.: Social Web Is New Terror Propaganda Platform
All Things Digital, Oct 23, 2012, 8:07 AM EDT
Where To Draw The Line On Social Media
CommLawCenter, Oct 18, 2012, 8:38 AM EDT
With the unprecedented popularity of social media, employees have increasingly used LinkedIn and other online forums to network for business and social purposes. When the line between personal and business use is blurred, litigation may ensue. Link | Add comment
Why Social Media And TV Need Each Other
Advertising Age, Oct 15, 2012, 3:46 PM EDT
More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that lowers their cost per impression. Link | Add comment
AP Names First Int. Social Media, UGC Editor
Associated Press, Oct 15, 2012, 3:09 PM EDT
The Associated Press tapped Fergus Bell for the newly created position of international social media and UGC editor. Full Story | Add comment
Amplification And Media's Changing Role
GigaOM, Oct 15, 2012, 8:26 AM EDT
As more sources of news start to go direct by posting their thoughts to their blogs, Twitter and Facebook pages, a journalist's role becomes more about deciding what to amplify and what to ignore. Link | Add comment
At Media Tech, Brands Mull Social's Ways, Means
MediaPost, Oct 15, 2012, 6:55 AM EDT
Election 2012: Social Media
For News Orgs, Election Means Interactivity
Nieman Journalism Lab, Oct 12, 2012, 3:35 PM EDT
Media companies are using this year's presidential election to experiment with new tools and methods to drive interactivity and social engagement with users. Link | Add comment
Winning Baseball's Social Media Playoffs
MediaPost, Oct 12, 2012, 8:30 AM EDT
IBM Exec: Everything That Is Social Will Be Mobile
Mobile Marketer, Oct 10, 2012, 8:55 AM EDT
Tips For Social Media Newsgathering
Liz Heron, Oct 9, 2012, 3:47 PM EDT
The Media Has A Social Media Addiction
Huffington Post, Oct 9, 2012, 3:01 PM EDT
Earlier this year, a study found that social media is more addicting than alcohol and cigarettes and no one is more addicted to social media right now than the media, says Craig Kanally. "I'd argue the addiction has only gotten stronger, as journalists live tweeted seemingly every word of the first presidential debate last week," he wrote. Link | Add comment
Election 2012
Denver Post Boosts Digital Effort For Debate
NetNewsCheck, Oct 3, 2012, 8:39 AM EDT
The Digital First Media-owned daily newspaper will provide live streaming video coverage, real-time reaction from a panel of voters and social media coverage from today's debate between President Obama and Gov. Romney. Full Story | Add comment
Embracing Discomfort To Save Newspapers
The Buttry Diary, Oct 1, 2012, 7:00 AM EDT
Steve Buttry: "Here are the most significant dangers in our industry’s insistence on clinging to a subscription model: Most of the forward-looking paths to prosperity work better with a larger audience and paywalls limit your audience. Most of the paths to prosperity demand that we reach a younger audience and paywalls continue a model in the comfort zone of newspapers’ aging and dying audience." Link | Add comment
Facebook Slips As Street Opposes Biz Model
TechCrunch, Sep 24, 2012, 6:02 PM EDT
Facebook shares were trading down nearly 10% after financial magazine Barron's published a cover story that criticized the social media network and its business model. Link | Add comment
Historical Info Being Lost To Information Decay
GigaOM, Sep 24, 2012, 8:17 AM EDT
ONA 2012
Are Social Media Editors Still Necessary?
NetNewsCheck, Sep 24, 2012, 6:58 AM EDT
With the pace of social media adoption accelerating, the question many journalists are asking is whether social media editors are still necessary. Panelists at the Online News Association's annual conference in San Francisco tackled the issue: "Right now we definitely need social media editors," said The Wall Street Journal's Liz Heron, who foresees a phase-out of the position within the next few years. Full Story | Comments (1)
Seattle Times Debuts Social Effort For Gay Marriage
Poynter, Sep 18, 2012, 7:47 AM EDT
6 Social Media Tools For Hyperlocal Pubs
Street Fight, Sep 17, 2012, 2:45 PM EDT
Spredfast, ShareThis, HootSuite,, SproutSocial and BlogFrog are six social media marketing tools that hyperlocal publishers can use to improve reader engagement and help their stories go viral. Link | Add comment
BuzzFeed Ed: Twitter's The New Press Scrum
The Content Strategist, Sep 17, 2012, 8:15 AM EDT
BuzzFeed Social Media Editor Michael Hayes on how journalists and readers use Twitter: "Twitter is the new press scrum. It's the place where news goes to break first." Link | Add comment
Study: Social Networks Can Affect Voter Turnout
The New York Times, Sep 13, 2012, 8:51 AM EDT
ESPNU Debuts Late Night Social-Powered Show
Lost Remote, Sep 7, 2012, 8:27 AM EDT
Election 2012
Obama Speech Sets Politcal Tweets Record
Lost Remote, Sep 7, 2012, 8:25 AM EDT
President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. Link | Add comment
Bill Clinton Tops Tweets In DNC's Day Two
Mashable, Sep 6, 2012, 9:01 AM EDT
Study: Social Media Drive Young To TV Set
MediaPost, Sep 5, 2012, 8:37 AM EDT
A Horowitz Associates study says 24% of 18- to-34-year-old adults and 30% of 15- to-17-year-olds have started watching a show on TV because of something they saw online or through social media. All this compares to a 16% for all adult viewers 18 years and older. Link | Add comment
Election 2012
DNC On Pace To Trump GOP In Social Media
Lost Remote, Sep 5, 2012, 8:33 AM EDT
Twitter tallied the early numbers, and the first night of the Democratic National Convention soared past 3 million mentions compared to the GOP’s final night which closed with approximately 4 million. Link | Add comment
Election 2012
For Conventions, TV Viewing Down, Social Up
Associated Press, Sep 4, 2012, 3:34 PM EDT
TV viewership for last week's Republican National Convention dropped sharply from 2008, but the convention was a hit online and on social networks, the latest evidence of the political conversation's migration from traditional media to the Web. Full Story | Add comment
62% Use Social Media While Watching TV
Lost Remote, Sep 4, 2012, 3:18 PM EDT
Some 62% use social media while watching TV — an 18 percentage point increase in one year, according to a recent study from Ericsson. The study also found that 67% use tablets, smartphones or laptops for TV viewing. Link | Add comment
Publishers Use Social Skills For Service Lines
eMedia Vitals, Aug 30, 2012, 2:22 PM EDT
The sea change brought on by social media has forced publishers to quickly ramp up their expertise about the social Web — from content to audience development to measurement. Most will tell you they have a long way to go in building out these internal competencies. At least two – IDG and Meredith — have turned their expertise into marketing service lines. Link | Add comment
Twitter Files Appeal In Social Media Rights Case
GigaOM, Aug 28, 2012, 7:50 AM EDT
Tool Tracks Competitors' Social Media Metrics
NetNewsCheck, Aug 28, 2012, 6:59 AM EDT
, a new app for desktops, allows publishers to track in real time the social performance of their stories and those of thier competitors on Facebook and Twitter, giving them the opportunity to fine tune their editorial and social media strategies around that data. Full Story | Add comment
Election 2012
How Journos Can Use Social For Conventions
Poynter, Aug 24, 2012, 2:51 PM EDT
This year, social media will play a much more significant role in both the coverage of the conventions and the public’s viewing of it. The key is figuring out which tools to use. Link | Add comment
London Olympics
NBC, Twitter: Olympics Team-Up A Success
The New York Times, Aug 23, 2012, 3:43 PM EDT
According to Twitter and NBC, the criticism that led to the creation of #NBCFail made up only a slim minority — under 0.5% — of all Twitter messages about the Olympics. They say Twitter commentary drove more viewers to turn on their television sets and watch the games than ever before, even hours after the events had actually happened. Link | Add comment
Social Appeals, But We Live In Real World
Street Fight, Aug 22, 2012, 8:49 AM EDT
Alex Salkever on social media marketing: "I am still unconvinced that a strong social media campaign is more important than, say, really high quality food or service." Link | Add comment
Pinning Down The Future Of Pinterest
MediaPost, Aug 17, 2012, 11:39 AM EDT
Pinterest Arrives On iPad, Android
MediaPost, Aug 15, 2012, 1:50 PM EDT
10 Olympics Advertisers With Biggest Social Boost
Advertising Age, Aug 10, 2012, 12:20 AM EDT
Marketers Hope For IOC Reversal On Social Media
ClickZ, Aug 9, 2012, 2:56 PM EDT
London Olympics
Pew: 80% Following Olympics On TV, Online
Pew Research, Aug 7, 2012, 8:52 AM EDT
Some 78% of those surveyed say they have watched or followed Olympic coverage either on television, online or on social networks, according to the Pew Research Center. TV remains the leading platform for Olympic coverage: 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites like Facebook or Twitter. Link | Add comment
London Olympics
Avoiding Olympic Spoilers Is A Sport Of Its Own
Associated Press, Aug 2, 2012, 4:13 PM EDT
With Digg Relaunch, Job Is Now Rebuilding Aud
GigaOM, Aug 2, 2012, 8:37 AM EDT
Digg's Relaunch Includes Mobile Apps
TechCrunch, Aug 1, 2012, 2:49 PM EDT
The new version of Digg puts a strong emphasis on images and is currently free of ads. With this relaunch, Digg is also shipping a new iPhone app and mobile web app. Link | Add comment
Betaworks Previews New Version Of Digg , Jul 31, 2012, 12:08 PM EDT
The first images of what the new version of social news site Digg will look like were posted by Betaworks, and the layout and approach are quite a departure from the site's old, bulletin board style. Link | Add comment
Publishing In The Age Of Social Media
Economist, Jul 31, 2012, 8:33 AM EDT
Rob Grimshaw: "Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change, must prepare themselves for more challenges on the road ahead." Link | Add comment
BuzzFeed Wants To Reinvent Wire Stories
Nieman Journalism Lab, Jul 30, 2012, 8:35 AM EDT
Ben Smith wants to increase the impact of breaking news and decrease the echo from redundant reporting. The challenge is finding a way to graft the sensibilities of a news organization onto BuzzFeed’s fabulous Internet harnessing machine. Link | Add comment
Is Pinterest Of Interest To Publishers?
Digiday, Jul 27, 2012, 7:53 AM EDT
For many news publishers, which often tend to judge social platforms by the hard metric of traffic referrals, Pinterest is a dud, which begs the question of just what many publishers get out of making Pinterest a plank in their social distribution strategy. And it belies a bigger truth: for many news publishers social isn’t really a big deal to them. Link | Add comment
The Evolution Of AP's Social Media Policy
Muck Rack, Jul 26, 2012, 8:13 AM EDT
New Owners To Realunch Reworked Digg
Mashable, Jul 20, 2012, 3:39 PM EDT
More than a week after news surfaced that the once popular site Digg was purchased for $500,000 by Betaworks, its new parent company said it will be rebuilding it from scratch in the next six weeks. Link | Add comment
Frank N. Magid Associates study
Study: Papers Strong On Twitter, TV On FB
NetNewsCheck, Jul 18, 2012, 8:52 AM EDT
A recent report from Frank N. Magid Associates and the University of Missouri-Columbia School of Journalism found that newspapers tend to favor Twitter, while TV stations lean toward Facebook when interacting with their audiences online. Full Story | Add comment
London Olympics
Social Video App Burst Teams With Olympic Fencer
Fast Company, Jul 13, 2012, 3:20 PM EDT
Front Office with Mary Collins
How To Make The Most Of Social Media
TVNewsCheck, Jul 13, 2012, 2:52 PM EDT
Traditional media must recognize that having a social media strategy is essential for remaining competitive. Stations can’t take advantage of their ability to deliver a large base of engaged consumers to advertisers if they themselves aren’t engaging in the type of social media campaigns that we’re seeing at the network level. In addition, social media is quickly replacing email as a form of interacting with consumers, particularly when it comes to 18-34 year olds. Link | Add comment
Betaworks Buys Rest Of Digg For $500K
The New York Times, Jul 13, 2012, 7:39 AM EDT
The New York-based technology incubator paid $500,000 for Digg’s assets, including the site and its technology, and Digg shareholders received equity in a new Betaworks unit that will use those assets, according to a person involved in the deal. Link | Add comment
Why NYT Eschews Formal Social Guidelines
Poynter, Jul 11, 2012, 8:46 AM EDT
Phil Corbett, The New York Times associate managing editor for standards: "We’ve really been encouraging our journalists over the past couple of years to embrace social media, to use it as a tool, to get comfortable with it." Link | Add comment
5 Ways Brands Use Pinterest To Connect
Fast Company, Jul 9, 2012, 8:49 AM EDT
How Social Is Being Used For Wimbledon
Lost Remote, Jul 2, 2012, 4:46 PM EDT
Social Media: Promotion’s Powerful New Tool
TVNewsCheck, Jun 28, 2012, 2:52 PM EDT
Panelists at the PromaxBDA Station Summit discuss the value, opportunities and problems that stem from Facebook, Twitter and other platforms. Link | Add comment
Air Check by Diana Marszalek
NBC Stations Keep Tabs On Employee Tweets
TVNewsCheck, Jun 26, 2012, 2:53 PM EDT
News staffers are prohibited from tweeting, posting or distributing via other social networking means “anything that compromises the integrity and objectivity of you or NBCUniversal,” even using a personal account. Some observers see the policy as overly broad, but NBC says if material is not solid enough to include in a newscast, it shouldn’t be distributed via social media either. Link | Add comment
An Inside Look At CW’s Social TV Strategy
Lost Remote, Jun 26, 2012, 7:40 AM EDT
The CW's audience was born into the social Web. This fact has forced the network to quickly adapt to Gossip Girl and Vampire Diary-loving fans that are passionate and screen-agnostic when it comes to programming. Rick Haskins, The CW's executive VP of marketing and digital programs, talks about the network's social TV strategy. Link | Add comment
On Being A Socially-Savvy Journalist
Forbes, Jun 26, 2012, 7:40 AM EDT
KIRO Seattle traffic anchor Jenni Hogan is the most followed local female TV journalist on Twitter and Facebook in America and was named as one of the top female geeks in the world by the Huffington Post. She offers some advice on the importance of networking, landing your dream job and what she’s learned from her mentors. Link | Add comment
Social Media Before The Web: Victorians To CBers
Time , Jun 25, 2012, 3:59 PM EDT
Local Biz Employs Social To Boost Product Buzz
The Columbus Dispatch, Jun 25, 2012, 3:57 PM EDT
Social Media Opportunities 2012
Editor & Publisher, Jun 21, 2012, 2:42 PM EDT
Reaching 10,000 likes on Facebook or 35,000 followers on Twitter is a significant milestone, but it’s not enough on its own to justify the investment in time and resources it takes to get there. Newspaper publishers need a defined strategy in place in order to turn those likers and followers into subscribers and advertisers. Link | Add comment
Reuters’ De Rosa Wants Social Center Stage
The Content Strategist, Jun 21, 2012, 1:41 PM EDT
Anthony De Rosa, social media editor at Reuters: "The first thing I want [journalists] to understand is that [social media] is great way to inform themselves; the second is to build audience and drive viewers. It’s important to stay on top of what’s going on with the given topic they’re covering." Link | Add comment
7 Ways To Enhance Your Multiscreen Mindset
RTDNA, Jun 19, 2012, 8:23 AM EDT
Lynn Walsh: "The reality is that most newsrooms are falling behind the news consumer when it comes to social media, Web and mobile. If we still want to be the people providing them with new and vital information then we need to first catch up, and then leap ahead." Link | Add comment
Dan Rather: 'A Deadline Every Nanosecond'
Lost Remote, Jun 15, 2012, 1:04 PM EDT
Dan Rather on how social media has changed the news: "Not so long ago a writer for The New York Times and The Wall Street Journal would have until three, three thirty in the afternoon, to make telephone calls, perhaps to think things through, to try to connect the dots. Today they are under great pressure to fly along what’s called multiplatforms. The home office wants something to Facebook, wants something to blog, wants him to be on Twitter, and beat the competition." Link | Add comment
Is Social Media Making Us Antisocial?
AllTwitter, Jun 15, 2012, 8:17 AM EDT
WSJ Editor: Twitter Puts Us One Step Ahead, Jun 12, 2012, 7:02 AM EDT
Using Twitter in a structured way, puts him one step ahead of the game,according to Neal Mann, The Wall Street Journal's new social media editor. Link | Add comment
MLB To Incorporate More Social Into All-Star Game
Lost Remote, Jun 11, 2012, 8:16 AM EDT
Brands Will Automate Social Responses
Tech Crunch, Jun 11, 2012, 6:57 AM EDT
Jeremiah Owyang, an industry analyst with the Altimeter Group: "Companies are struggling to keep up with social media conversations, the growth in this channel has exploded, and will soon automate their responses, for better or for worse." Link | Add comment
UK Channel To Air Shows With Social Buzz, Jun 11, 2012, 6:57 AM EDT
Social media influences TV viewing habits, so Channel 4, the U.K.'s second biggest terrestrial commercial TV station, is launching a whole channel dedicated exclusively to the shows that create the most buzz on Twitter, Facebook and their rivals. Link | Add comment
Turner Reveals Social TV Start-Up Accelerator
Lost Remote, Jun 11, 2012, 6:57 AM EDT
Turner Broadcasting announced their inaugural ”Media Camp” — an accelerator for social TV startups (applications had opened up at SXSW).We spoke with David Austin, Senior Director of Emerging Technology for Turner and one of the Media Camp directors about the six startups they’ve selected. Link | Add comment
Some TV Shows Exploding In Social Media, Jun 7, 2012, 7:28 AM EDT
AdAge takes a look at TV shows returning for next season that are exploding in social media. Seven of the 10 returning series with the biggest year-over-year leaps in social-media activity are in the reality genre, with "America's Got Talent" topping the list. Link | Add comment
TV's Social Activity Doesn't Mean Big Ratings
Adweek, Jun 6, 2012, 7:35 AM EDT
Optimedia’s fifth annual Content Power Ratings attempts to measure everything from cross-platform delivery across platforms to a TV show's social engagement and buzz. As the high rankings of shows like Glee and Family Guy demonstrate, high social activity doesn’t always translate into big television viewing audiences. Link | Add comment
Social Media Helps Local Businesses, Jun 4, 2012, 1:57 PM EDT
Nintendo Unveils Miiverse Social Network
Reuters, Jun 4, 2012, 7:18 AM EDT
Twitter Is Better Ad Platform Than Facebook, Jun 1, 2012, 2:14 PM EDT
B.L. Ochman: "Now that Twitter is six years old and has 140M+ active users, creating over one billion Tweets every three days, the platform is more important than ever before. Here's what I think today: it's a stronger platform for advertisers than Facebook will ever be. In fact, I'd put my money on Twitter to be here and be growing long after Facebook fades away." Link | Add comment
Customers 'Like' Spot TV Digital Content
TVB, May 29, 2012, 12:36 PM EDT
Consumers are willing to forge a bond with those things that mean something to them and that they, well ... like. But oftentimes in the social media space, clicks aren't pursued independently; they're more likely to be activated when it's made easy and somewhat seamless. Since TV is a strong driver to the Web, local stations make that easy connection between advertiser and end-user. Link | Add comment
Sales Office by Christine DiStadio
How To Make Social Media A Revenue Stream
TVNewsCheck, May 25, 2012, 2:32 PM EDT
Social networking is the most popular online activity worldwide. It’s big and only getting bigger each day as a place where consumers engage, share, interact, shop and consume news and information. Despite all the efforts put behind building and creating social channels, few have been able to generate significant revenue, but the payoff is coming as businesses engage fans and convert customers. Link | Add comment
Flaming Lips' Wayne Coyne On Social Media
Lost Remte, May 25, 2012, 12:32 PM EDT
Magazines Catch Eyes, And Clicks
The New York Times, May 24, 2012, 3:17 PM EDT
The recent Time magazine cover featuring an attractive 26-year-old mother suckled by her 3-year-old son and Newsweek's cover featuring President Obama wearing a rainbow-colored halo with "The First Gay President" as the headline have been a success for magazines as interested in hitting nerves on social media as on the newsstand. Link | Add comment
Amex Deepens Social Platform Ties
Digiday, May 23, 2012, 2:04 PM EDT
Armstrong: No Social Net In AOL's Future
CNET, May 23, 2012, 7:27 AM EDT
Magpile Brings Social Sharing To Print Mag Fans
PBS MediaShift, May 22, 2012, 3:39 PM EDT
Second Street: Social Still Key Deals Driver
BIA/Kelsey, May 22, 2012, 3:02 PM EDT
Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies. Link | Add comment
Rakuten CEO On Why Pinterest Is Worth $1.5B
Financial Times, May 18, 2012, 3:38 PM EDT
More Viewers Discovering Social TV
MediaPost, May 18, 2012, 11:33 AM EDT
Speaking at the OMMA Video conference, Viacom Media Networks' executive VP-CRO Colleen Rush identified three categories that draw people in to social TV: the ability to communicate, check comments and consume content. The "Three C's," as Rush puts it, are the driving force behind social TV. Link | Add comment
Viacom Uses Social To Aid TV Experience
MediaPost, May 18, 2012, 8:14 AM EDT
A new Viacom study on social media says viewers engage around seven different types of social television activities — online or offline — a week. Link | Add comment
Pinterest Raises $100 Million
The New York Times, May 18, 2012, 7:21 AM EDT
SF, LA Top List of Cities With Socially Savvy SMBs
Street Fight, May 17, 2012, 12:27 PM EDT
Geofeedia Helps Journos Work With Social
Poynter, May 14, 2012, 3:03 PM EDT
Geofeedia, a service that comes out of private beta today, aims to help journalists find, verify and figure out how to publish info from from Twitter, Instagram, Picasa, Flickr and YouTube by enabling location-based searches for social content. Link | Add comment
FNC's 'America Live' Ups Ratings Via Social
Lost Remote, May 11, 2012, 8:42 AM EDT
Fox News Channel's America Live with Megyn Kelly leveraged social media to boost its ratings by about 30% in April. Fox News executive Jay Wallace: "When used properly, social media does a great job at making reporters and anchors more accessible by showing some added personality that you wouldn’t necessarily find on TV or via an exchange over email." Link | Add comment
CBS Looks To Centralize Social Interaction
MediaPost, May 8, 2012, 7:35 AM EDT
CBS is trying to establish a social media locus for conversation and interaction related to its programming across all dayparts as networks look to establish second-screen applications. “CBS Connect” looks to aggregate tweets and Facebook updates for programs ranging from Price Is Right to Person of Interest. Link | Add comment
Twitter, WWII And Death Of Official Secrets
GigaOM, May 7, 2012, 7:57 AM EDT
Mathew Ingram: "Imagine what might have happened during World War II — or Vietnam or any other global conflict — if soldiers and reporters and even government agents had had access to Twitter and Facebook and mobile phones. Would those wars have been fought differently?" Link | Add comment
Carvin: Social Can Make Journalism Better
The Content Strategist, May 7, 2012, 7:41 AM EDT
Eric Carvin, Associated Press social media editor: "The news organization that knows how to best use these [social media] tools could really thrive in this world." Link | Add comment
Olympics Go For Gold In Social Media
Digiday, May 2, 2012, 3:42 PM EDT
NBC has been the home to the Summer Olympics for the last quarter century. Now, in the age of Facebook and Twitter, the 2012 games are being touted as the Olympiad that collides with social media. Link | Add comment
Olympics Organizers Say Photo Uploads Allowed
PaidContent, May 2, 2012, 7:28 AM EDT
News Execs: Social Not Necessarily A Savior
PaidContent, Apr 30, 2012, 3:37 PM EDT
Several news executives speaking at the Paley Center For Media’s international council in Madrid last week, downplayed the notion that social media is good for journalism. Rob Grimshaw, managing director of "Facebook will make north of $3 billion in advertising this year. This is not doing anything good for journalism — in fact, it's destroying it." Link | Add comment
Inside The AP's Social Strategy
Digiday, Apr 30, 2012, 7:35 AM EDT
Eric Carvin, social media editor at the Associated Press: “Part of what we’re doing is sharing content in a curated way. It helps as news gathering; if we’re looking to find someone who has amateur video, we put out a call and a good chance we’ll hear back from people.” Link | Add comment
Election 2012
In A Social Campaign, What Role For Press?
Columbia Journalism Review, Apr 27, 2012, 2:44 PM EDT
Daniel Kreiss, assistant professor at the University of North Carolina-Chapel Hill's School of Journalism and Mass Communication: "The press coverage of digital and social media is much more sober in 2012 than it was in 2008, which is heartening. It seems as if journalists are settling in to exploring how new media is incorporated within institutionalized electoral politics, rather than looking at new media through the lens of the possibility for transformational change." Link | Add comment
Air Check by Diana Marszalek
Status Of Social Media Rising At TV Stations
TVNewsCheck, Apr 24, 2012, 2:00 PM EDT
Twitter and Facebook have quickly become one of the basics of television news. Faster and easier than blogging, which industry watchers say is becoming increasingly passé, and more personal than station-run websites, social media has become so important that stations are investing in training talent to use them and, in some cases, mandating it. Link | Add comment
NAB 2012
Social Media And Politics: A Match Made
TVNewsCheck, Apr 18, 2012, 8:34 AM EDT
Panelists at an NAB session debate the finer points of the value and influence of Twitter, Facebook et al., but a consensus was clear: It’s hard to overestimate social media’s impact on politics. Link | Add comment
News Stories Streak From Flash To Fizzle
The New York Times, Apr 16, 2012, 7:24 AM EDT
Brian Stelter on today's news culture: "Users of social networking Web sites flit from one story to another, attracted by what their friends are saying and what the omnipresent lists of trending topics are stressing. There’s a law that might harm the Internet! Click. Beyoncé’s having a baby! Click. There’s pink slime in our hamburger meat! Click." Link | Add comment
Inergize Adds Social, Weather Tools To CMS
NetNewsCheck, Apr 10, 2012, 12:04 AM EDT
The new tools allow local media sites to add relavant social media content from Facebook, Twitter and YouTube below their own content and integrate weather content from Weather Central. Full Story | Add comment
Promoting Local Newscasts Goes Mobile
Advancing The Story, Apr 9, 2012, 8:18 AM EDT
Television news promotes itself better than any other form of journalism. TV stations routinely set aside valuable airtime to advertise stories set to appear on upcoming newscasts. Now, though, the most effective promotions may be airing on cellphones. Link | Add comment
Jon Stewart Asks Obama To Quit Social Media
Mashable, Apr 6, 2012, 2:57 PM EDT
Barack Obama has been called the first social media president. Well Jon Stewart, host of The Daily Show, is fed up with Obama’s constant tweeting, checking in and, most of all, his emails asking for donations.
Link | Add comment
News Sites Mining Social Face Challenges
Poynter, Mar 28, 2012, 3:50 PM EDT
Jeff Sonderman: "Whatever the applied topic, these news organizations are on a similar quest for a grail-like achievement — a computer system that can process thousands of natural-language messages, determine what they mean, and draw valid conclusions and connections." Link | Add comment
4A's Conference
Local TV's Hot Strategy: Going Social
Advertising Age, Mar 28, 2012, 8:25 AM EDT
TV stations are using social media to extend their coverage and conversations with viewers. They're also working to create more integration with advertisers and device companies, according to panelists at the Socializing Local TV session during the 4A's Transformation Conference in Los Angeles. Link | Add comment
BIA/Kelsey ILM East: 12
Brands Must Be Authentic, Unique On Social
NetNewsCheck, Mar 28, 2012, 6:01 AM EDT
A panel of social media experts at BIA/Kelsey's ILM East conference examined how combining traditional platforms with new ways of utilizing social analytics can translate into marketing and advertising gains for SMBs, but said that above all authenticity is the most important aspect to any successful social marketing or advertising play. Full Story | Add comment
How Social Can Help Drive Engagement
Street Fight, Mar 26, 2012, 3:42 PM EDT
For hyperlocal publications in small communities, social media can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Link | Add comment
Infographic: Social Media's ROI
Why Brands Need To Embrace Online Culture
AllTwitter, Mar 20, 2012, 6:45 AM EDT
CNN Takes Cable's Social Media Crown
The Wrap, Mar 16, 2012, 3:28 PM EDT
CNN accounted for almost 13% of all social media mentions in February, making it the most social network of all cable for the month, according to social media analytics firm Trendrr, yet the network still trails competitors Fox and MSNBC in ratings. Link | Add comment
What The Fetishization Of Social Is Costing Us
Huffington Post, Mar 9, 2012, 3:54 PM EST
Arianna Huffington: "Fetishizing 'social' has become a major distraction, and we're clearly a country that loves to be distracted. Our job in the media is to use all the social tools at our disposal to tell the stories that matter ... and to keep reminding ourselves that the tools are not the story." Link | Add comment
How Paywalls Affect Social Media Efforts
Poynter, Mar 7, 2012, 1:23 PM EST
Mallary Jean Tenore on the impact paywalls are having on the social media efforts of five news sites: "News sites have a lot of options when deciding how their paywalls and social media efforts interact." Link | Add comment
Reuters De Rosa: Don't Call Me Social Media 'Guru'
Digiday Daily, Mar 7, 2012, 1:04 PM EST
Today, Online Missteps Spread Faster Than Ever
CNN, Mar 6, 2012, 2:57 PM EST
Local Search Usage Study
Mobile, Social Key Search Tools For Local Biz
MediaPost, Feb 29, 2012, 3:58 PM EST
Some 49% of mobile and tablet users use apps for local business searches, and 64% of tablet owners search for local stores on the device at least weekly, with 86% making a purchase from their most recent search, according to the Localeze and 15miles Fifth Annual Local Search Usage Study conducted by comScore. Link | Add comment
A Look At China Through A Social Media Lens
Nieman Journalism Lab, Feb 23, 2012, 3:04 PM EST
Special Report: Apps
Apps Under Gun In Hotly Competitive Market
NetNewsCheck, Feb 20, 2012, 5:15 PM EST
With consumers spoiled by choice, app providers are forced to innovate in order to keep pace. This year, the cutting edge lies in highly relevant content, social media integration, streaming media and smart aggregation. In part two of NetNewsCheck's Special Report on Apps, we turn to content. Yesterday's story examined the challenge of monetization. Full Story | Comments (1)
Pro Sports Solve Social Media Puzzle
MediaPost, Feb 20, 2012, 3:32 PM EST
How Social Media Made 'Downton Abbey' A Hit
Lost Remote, Feb 16, 2012, 3:56 PM EST
From NY To San Fran: A Social Media Salary Guide
AllTwitter, Feb 9, 2012, 8:40 AM EST
Super Bowl XLVI
Ads, Halftime Dominate Social Conversation
NetNewsCheck, Feb 6, 2012, 3:53 PM EST
Networked Insights today released its analysis of social media conversations around the Super Bowl. The social TV company found that the conversation was dominated by the commercials and the halftime show. Full Story | Add comment
Hyperlocals Need To Protect Social Branding
Street Fight, Feb 6, 2012, 2:05 PM EST
Attorney Brian Dengler: "Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money." Link | Add comment
Super Bowl XLVI
Seeing Super Bowl Ads Before The Coin Toss
The New York Times, Feb 3, 2012, 12:05 PM EST
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest. Link | Add comment
Obama Shines In Google Plus Hangout
Lost Remote, Jan 31, 2012, 8:36 AM EST
President Obama recently chatted with five pre-selected Americans via a live video stream in a Google Plus Hangout, showing once again that the president shines on social media. Link | Add comment
How ABC News Built A Top Social Presence
Poynter, Jan 24, 2012, 2:23 PM EST
ABC News has built a particularly strong social media following — in the last six months, Facebook referrals to were up 111%, while Twitter referrals were up 163% — with a team of only three people. Link | Add comment Gears Up Social Efforts For Ceremony
Lost Remote, Jan 20, 2012, 2:12 PM EST
Social Media ROI Metrics Still Chaotic
MediaPost, Jan 19, 2012, 7:22 AM EST
AP Updates Its Social Media Guidelines For Staff
Poynter, Jan 18, 2012, 8:26 AM EST
Homeland Security Watches Twitter, Social Media
Reuters, Jan 12, 2012, 4:00 PM EST
Carvin's Goal: Get AP Staffers To Use Social
Poynter, Jan 11, 2012, 8:16 AM EST
Eric Carvin, the AP's new social media editor — and younger brother to NPR social media strategist Andy Carvin — role is finding ways to make sure that social media becomes an integral part of every Associated Press story. Link | Add comment
On Phones, News Likely Comes From Social
Poynter, Jan 11, 2012, 8:02 AM EST
The average person looking at a smartphone screen right now is more likely to come across news through a Facebook or Twitter app than through an organization's own news app. Link | Add comment
Kristof: Social Media Is A 24/7 Conversation
Fast Company, Jan 11, 2012, 8:02 AM EST
New York Times blogger and reporter Nicholas Kristof on social media: "We're moving from a format where we 'proclaimed the news' to the world on a fixed schedule to one where we converse with the world on a 24/7 basis. That does feel like a significant change. I don't think what we do 20 years from now will look much like what we're doing today." Link | Add comment
London Olympics Vols Warned On Social Media Use
Reuters, Jan 9, 2012, 7:24 AM EST
NYT's Heron: Social Is Important For Journos
10,000 Words, Jan 6, 2012, 3:45 PM EST
Liz Heron, The New York Times' social media editor, on how reporters use social media: "It’s all about figuring out how to take a story that’s developing on social media and put it together in a way that makes sense [and] in a way that’s fast. It’s kind of pulling the news from the noise, and there is a lot of noise right now because we’re so hyper connected." Link | Add comment
AP Names Eric Carvin Social Media Editor
Associated Press, Jan 5, 2012, 7:29 AM EST
Borrell Associates: Main Street Goes Social
Survey: SMB Social Media Spend To Hit $2B
NetNewsCheck, Jan 4, 2012, 1:43 PM EST
Small- and medium-size businesses expect to spend 13.7% of their online ad budgets this year on social media, a total of $2 billion, double the amount spent on social media last year, according to a new survey from Borrell Associates. Full Story | Add comment
Election 2012
News Orgs Embrace Social Data In Coverage
Poynter, Jan 4, 2012, 7:39 AM EST
News organizations, including The Washington Post, ABC News and Google News, are turning to social media data in creative ways as they launch new sites and apps for 2012 election coverage. Link | Add comment
2012 Could Be Big Year For Local Online
Nieman Journalism Lab, Dec 20, 2011, 8:03 AM EST
Carrie Brown-Smith, assistant professor of journalism at the University of Memphis, on how 2012 could play out for local television and other media: "In addition to the election-year advertising boon, local television, with its recognizable personalities, also has a clear opportunity in the digital space." Link | Add comment
Which Social Media Sites Do Marketers Use?
Marketing Vox, Dec 16, 2011, 2:51 PM EST
Pew Study
Few Go To Social Media Sites For Local Info
Mashable, Dec 16, 2011, 7:22 AM EST
People who look for information about local restaurants and businesses are turning to the Internet but not social media sites, according to a new Pew Internet and American Life Project study. The study found that the Internet far outpaces other sources for local business information, followed by newspapers and word of mouth. Link | Add comment
MLB Net Unveils New Social Media Layer To Studio
Lost Remote, Dec 15, 2011, 3:49 PM EST
NBC O&Os Add Instagram For Viewer Photos
TVNewsCheck, Dec 15, 2011, 1:32 PM EST
The iPhone photo sharing app has been integrated into the NBC Owned Stations' production systems, to make it quick and easy to use viewer images on the air or online. Link | Add comment
Front Office by Mary Collins
Social Media Is Stations’ Sales Trump Card
TVNewsCheck, Nov 18, 2011, 2:33 PM EST
Social media tools are quickly becoming a hybrid powerhouse for both driving viewership and empowering account reps to offer advertisers the cross-platform marketing promotions that can transport viewers from programming to their digital destinations. When it comes to the consumer, we’ve demonstrated that TV is social media’s killer app. Now is the time for us to demonstrate to advertisers that TV can deliver killer results for their social media ad spending. Link | Add comment
Pew study
Americans Use Social To 'Touch' Friends, Family
MediaPost, Nov 16, 2011, 8:43 AM EST
BIA/Kelsey Local Media Forecast
Social Media Ad Spend To Hit $2.3B By 2015
NetNewsCheck, Nov 14, 2011, 6:31 AM EST
Social media advertising is expected to grow 33% per year, becoming a bigger part of what is predicted to be a $149 billion local online ad market by 2015, according to BIA/Kelsey's latest update to its U.S. Local Media Forecast. Full Story | Add comment
Executive Session with Robert Hernandez
Mining Social Media Engagement To The Max
NetNewsCheck, Nov 14, 2011, 6:31 AM EST
USC's Robert Hernandez has emerged as a social media guru, advising journalists and media companies on how to mine and manage this increasingly important audience engagement tool. Companies that ignore Facebook, Twitter, Google Plus and other social media outlets face a dim future, he tells NetNewsCheck Editor Michael Depp in this interview. Full Story | Add comment
Texas Paper Adds Social Info To Stories
Poynter, Nov 11, 2011, 2:49 PM EST
The Monitor
of McAllen, Texas, has started including reporters' social media contact information with each story. Twitter user names appear under bylines, while Facebook, email and phone information appears at the end of stories. Link | Add comment
UK: Disorder No Excuse To Clamp Down On Internet
Associated Press, Nov 2, 2011, 7:53 AM EDT
Is The Social Media Editor Job Endangered?
Nieman Journalism Lab, Oct 28, 2011, 3:23 PM EDT
New York Times' co-social media editor, Liz Heron, said that her own position probably falls on the side of transitional. "I think my job will probably not exist in five years," she said at the Journalism Interactive conference today. Link | Add comment
Papers Seek Success In Social Marketplace
Editor & Publisher, Oct 27, 2011, 8:27 AM EDT
Breaking news stories on your website is so 2007. Today it’s all about social media, promoting your “brand,” and maxing out your Twitter stream. If you’re loud enough, you might just break through the chatter and gain some recognition. Link | Add comment
How To Attract Interested Followers
Local Twitter Followers Are More Engaged
The Buttry Diary, Oct 24, 2011, 12:15 PM EDT
Steve Buttry: "You are going to get better engagement if you can connect with local people who are interested in their community. That number makes a difference. The more local engaged followers you have, the more successful your efforts at crowdsourcing, content distribution and local conversation." Link | Add comment
Exec: Social Is New Programming Platform
NewTeeVee, Oct 18, 2011, 3:45 PM EDT
According to Dermot McCormack, executive VP of digital media for MTV, social networks aren't just for announcing when traditional television programming will air, but a whole new platform for media creation and distribution. Link | Add comment
How Editors Can Be Conversational On Twitter
The Buttry Diary, Oct 18, 2011, 7:43 AM EDT
Content & Communications World Expo
Social Media: From Newbie To Must-Have
TVNewsCheck, Oct 14, 2011, 7:45 AM EDT
Media firms are working hard to realize the enormous benefits of using social media to engage consumers, creating relationships that ultimately result in increased audiences and, in turn, appeal to advertisers. Link | Add comment
Hybrid Media Challenge For News Dominance
Advertising Age, Oct 12, 2011, 7:59 AM EDT
Steve Rubel, executive VP of global strategy and insights for Edelman, on an emerging class of digitally native and entrepreneurial class of 'hybrid' media outlets: "Hybrid media are transformative not only because they take chances, but also because they have incredibly loyal followings. They're both trusted and disruptive. And that's a recipe for success. The category is comprised of three distinct groups: aggregators and curators, personality-driven blogs and incubated disruptors." Link | Add comment
7 Keys To Managing A Social Media Team
Poynter, Oct 12, 2011, 7:28 AM EDT
Social Media has become a part of newsrooms everywhere and Poynter's Jeff Sonderman has a list of seven key tips for managing social media teams, from keeping the group small to writing down best practices. Link | Add comment
Election 2012
WaPo, Bloomberg Tap Social Media In Debate
Adweek, Oct 11, 2011, 3:39 PM EDT
Bloomberg and The Washington Post, cosponsors of the Republican “Economy Debate” taking place tonight, are drawing on other social networking services to provide data and promote audience participation — including LinkedIn and also also smaller companies Quora and Instagram. Link | Add comment
Journos Need To Spend More Time On Social
Wannabe Hacks, Oct 11, 2011, 3:33 PM EDT
Student and freelance journalist Jonathan Frost: "The idea that there is resistance to shifting a work focus to accommodate social media is disappointing. Journalists need to be flexible and open to new ideas in a rapidly changing industry. If people aren't buying a paper, it seems logical that you'd want to sell your content in some other way, on Facebook, for example." Link | Add comment
News Biz Is Being Played By Social Media
The Miami Herald, Oct 11, 2011, 3:14 PM EDT
Ex-Miami Herald executive business editor Edward Wasserman: "What's under way is a deliberate marketing campaign to deputize the rising generation of journalists as auxiliary recruiters for an industry of social media giants whose business requires assembling vast populations for advertising targeted by age, location, interest, taste, preference, alignment — and dozens of other factors that can be inferred from the news they watch and the comments they post." Link | Add comment
Social Hype May Die, But Revolution Won't
DailyDeal Media, Oct 6, 2011, 6:44 AM EDT
In 2011, the biggest phenomenon -- not just in terms of trending but also commercially -- has turned out to be social media. Facebook, Twitter, LinkedIn and others are valued at billions today. Link | Add comment
RTDNA 2011
Hyper-Social Journos Star At News Confab
TVNewsCheck, Sep 28, 2011, 10:42 AM EDT
The most jam-packed sessions at the SPJ/RTDNA conference in New Orleans dealt with how news teams are using Twitter and Facebook to disseminate news and find scoops for hot stories. Twitter is now akin to an AP wire service, and at least one journo expert considers Twitter followers to be a journalist's most important assets. Link | Add comment
Why Nielsen's News Numbers Don't Add Up
Street Fight, Sep 22, 2011, 8:40 AM EDT
Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs.  But that news number doesn’t hold up under examination. Link | Add comment
Public B'casters Get Social Media Guide
Nieman Journalism Lab, Sep 20, 2011, 3:11 PM EDT
The Corporation for Public Broadcasting has released a social media handbook for NPR and PBS stations, which is hosted at the National Center for Media Engagement Web site. Link | Add comment
Air Check by Diana Marszalek
How Social Should A Newscast Be?
TVNewsCheck, Sep 20, 2011, 8:33 AM EDT
KOMU Columbia, Mo., in DMA138, has taken the plunge into social media news, last week launching a 4 p.m. newscast that makes viewers an integral part of the show. And there’s a social media desk that includes two reporters tracking bloggers, Tweets and online conversations about topics making the news. Industry watchers applaud KOMU for pushing the envelope in its use of social media at a time when many stations are still trying to figure them out. But some question their heavy use in what has always been a sit-back, passive medium. Link | Add comment
StumbleUpon Drives 50% Of Social Referrals
ReadWriteWeb, Aug 22, 2011, 6:39 AM EDT
According to StatCounter's measurements, StumbleUpon has just surpassed Facebook and now delivers more than half of all social media referral traffic in the U.S. Link | Add comment
De Rosa Monitors Social Nets For News
Reuters, Aug 22, 2011, 6:39 AM EDT
Anthony De Rosa, editor of social media at Reuters, monitors social nets such as Twitter, Facebook, YouTube and more to track breaking news as it happens. Link | Add comment
NYT: E-Mail Outpaces Social Media In Sharing
PaidContent, Jul 13, 2011, 2:52 PM EDT
The New York Times, in a study of who shares links to the newspaper's content, found that e-mail is still the most popular sharing tool, surpassing social media sites such as Twitter, Facebook and Google+. Link | Add comment
Content Trumps Tech In First Half Of 2011
PaidContent, Jul 8, 2011, 8:32 AM EDT
Content creators posted strong stock gains during the first half of 2011, while social networks saw their valuations skyrocket. Tech companies, however, didn't fare as well. Link | Add comment
SALES OFFICE by Abby Auerbach
Social Media + Broadcast TV = Killer App
TVNewsCheck, Jun 30, 2011, 2:24 PM EDT
A study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular "social shows" are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter. Link | Add comment
Ingram To Media: We're All Brands Now
GigaOM, Jun 28, 2011, 8:03 AM EDT
Matthew Ingram: "Branding is now an inescapable part of new media. If journalists are using social media to any extent (which they should be), then they are in the process of becoming a brand whether they like it or not." Link | Add comment
TV Execs Urged To Invest In Social Media
Lost Remote, Jun 10, 2011, 2:23 PM EDT
During sessions at the Promax Station Summit, TV station executives were told that social media is more important than ever for local TV content to be discovered, shared and consumed. Link | Add comment
Forrester Defines 5 Stages Of Social Media Growth
MediaPost, Jun 3, 2011, 12:44 PM EDT
Pubs Wade Through Social Button Clutter
Lost Remote, Jun 1, 2011, 3:39 PM EDT
The proliferation of social media sharing buttons -- including Twitter's new "follow" button and Google's "+1" button, launched today -- have besieged Web publishers. Link | Add comment
'What's Trending' Makes Online Debut
Lost Remote, May 18, 2011, 8:47 AM EDT
What's Trending, CBS's new Web show infused with social media, debuted yesterday on, YouTube and Livestream. Link | Add comment
INMA World Congress
After Paywall, Sulzberger Eyes Social Media
INMA, May 18, 2011, 8:36 AM EDT
Arthur Sulzberger Jr., publisher of The New York Times, on the paper's social efforts: "The world is moving to social, and you've got to be part of the discussion. That's what drove us. ... We need to make sure we are part of the conversation and part of the linking, and the monetization will build." Link | Add comment
The Demographics Of Social Media
Advertising Age, May 16, 2011, 8:38 AM EDT
A new infographic from Advertising Age breaks down of the demographics at the most popular social networks -- Facebook, Twitter, MySpace and LinkedIn. Link | Add comment
CBS Social News Show Turns Eye On Net
NewTeeVee, May 16, 2011, 8:22 AM EDT new live Web show What's Trending isn't a news series about the Internet, but rather a show about current events and pop cultures as seen through the eyes of the Internet.
Link | Add comment
News Industry Reacts To ASNE Guidelines
NetNewsCheck, May 13, 2011, 3:24 PM EDT
Reaction to ASNE's guide of best social media practices, released yesterday, has spread across the Web. Much of the initial reaction has been negative. Included below is some of the debate. | Add comment
ASNE Issues Social Media Guide
NetNewsCheck, May 13, 2011, 7:49 AM EDT
Among the organization's 10 best social media practices: "Traditional ethics rules still apply online;" "Assume everything you write online will become public;" "Break news on your Web site, not on Twitter;" and "Social networks are tools not toys." Full Story | Add comment To Debut Social Show
Lost Remote, May 11, 2011, 3:42 PM EDT
The new show, called What's Trending, will combine a live, weekly webcast with social media interaction. Host and executive producer Shira Lazar: "What's Trending fills the gap as a broadcast show for the internet generation. It's not just a show with a social strategy added on to it -- it's powered by the community and social media." Link | Add comment
Social Media Ad Spend To Hit $8.3B in 2015
TVNewsCheck, May 2, 2011, 3:20 PM EDT
Social media ad revenue will grow from $2.1 billion in 2010 to $8.3 billion in 2015, a compound annual growth rate of 31.6%, according to BIA/Kelsey’s U.S. Local Media Annual Forecast. Link | Add comment
Can Social Media Help Boost Traffic?
PBS Idea Lab, Apr 29, 2011, 3:07 PM EDT
Gail Robinson, editor in chief of New York City-based Gotham Gazette, on using social media to help increase Web traffic: "If it is to increase visibility, the social media almost certainly can help. ... If, though, you hope that social media will increase your page visits, the answer seems less clear." Link | Add comment
Social Media Falls Short Of Web Personalization
Mashable, Apr 21, 2011, 3:45 PM EDT
Social Media Played Lifeline During Japan Disaster
PBS MediaShift, Apr 13, 2011, 3:09 PM EDT
Ingram: Papers Still Don't Get Social Media
GigaOM, Apr 6, 2011, 8:31 AM EDT
Matthew Ingram on The Toronto Star's social media policy: "Social media is powerful precisely because it is personal. If you remove the personal aspect, all you have is a glorified news release wire or RSS feed. The best way to make social media work is to allow reporters and editors to be themselves, to be human, and to engage with readers through Twitter and Facebook and comments and blogs." Link | Add comment
Q&A with KING TV's Evonne Benedict
'We Need To Be Where Our Audience Is'
Lost Remote, Apr 1, 2011, 8:21 AM EDT
KING TV social media manager Evonne Benedict: "We know that as a news source, we need to be where our audience is -- whether they are watching TV, getting their news from the Web or mobile, or relying on Facebook and Twitter for information." Link | Add comment
March Madness Is Social Media Slam Dunk
Lost Remote, Mar 21, 2011, 7:46 AM EDT
Social media is playing a huge role in this year's NCAA Men's Basketball Tournament. Link | Add comment
How Social Media Stole Your Mind And Advertising
Advertising Age, Mar 2, 2011, 10:25 AM EST
Web Blackout Pushed Egyptians To Streets
The New York Times, Feb 21, 2011, 2:44 PM EST
For some Egyptians, the date to remember is Jan. 28, 2011, the day the Internet died, or more precisely, was put to sleep by the Mubarak government. That was when some of them discovered that the streets still had the power to act as Twitter was unplugged. Link | Add comment
The Job Of a Social Media Editor
Zombie Journalism, Feb 21, 2011, 8:46 AM EST
TBD's Mandy Jenkins on what the job of social media editor entails: "I spend a lot of time watching streams of information to see what’s happening around DC that we're missing. I watch around 22 Tweetdeck columns that list all local news sources, many area reporters, regular TBD tipsters, bloggers and a few constantly-updating keyword searches" Link | Add comment
TV Nets Tap Social Media To Keep Viewers
The New York Times, Feb 21, 2011, 6:55 AM EST
As more and more people chat in real time about their favorite shows — on Facebook, Twitter and a phalanx of smaller sites -- television networks are trying to figure out how to capitalize. Link | Add comment
How Mubarak Resignation Spread On Social Media
The Atlantic, Feb 18, 2011, 3:39 PM EST
J.P. Morgan To Launch New Social Media Fund
The New York Times, Feb 14, 2011, 6:42 AM EST
Internet Is Easy Prey For Governments
CNN, Feb 8, 2011, 8:05 AM EST
Media theorist Douglas Rushkoff: "Services such as Twitter and Facebook give activists the means to organize as never before. But the more dependent on them we become, the more subservient we are to the corporations and governments that control them." Link | Add comment
Super Bowl's Best, Worst Social Media Moments
Lost Remote, Feb 7, 2011, 8:13 AM EST
Egypt Updates Hit Social Nets Despite Blocks
Mashable, Feb 1, 2011, 4:29 PM EST
With the Internet still inaccessible for the majority of people in Egypt, much of the international community is relying on journalists with satellite phones for real-time updates on the violent protests calling for Hosni Mubarak to resign after 30 years in power. Link | Add comment
BIA/Kelsey Expands Social Media Coverage
NetNewsCheck, Feb 1, 2011, 8:32 AM EST
BIA/Kelsey has expanded its coverage of social media, the local media research and advisory firm said this week. The move includes dedicated coverage on the firm's Local Media Watch blog, as well as a new continuous advisory service dubbed Social Local Media. Analyst Jed Williams and associate Andrew Shotland will spearhead the effort. | Add comment
Social Media ROI Is Still Missing
PaidContent, Jan 27, 2011, 3:36 PM EST
NBC head of business development and marketing Lulu Phongmany: "We’re not yet seeing consistent evidence of significant ROI outside of retail and gaming." Link | Add comment
Social Nets Play Role In Egypt, Tunisia Unrest
NetNewsCheck, Jan 27, 2011, 2:34 PM EST
Protests in Egypt and Tunisia this month have prompted the governments in those countries to block access to social media sites such as Facebook and Twitter. The political unrest and subsequent action by the beset governments begs the question: how big a role has social media play in the events? In Tunisia, it is likely that State Department cables describing the corruption of Tunisia's Zine el-Abedin Ben Ali's government leaked on WikiLeaks helped spark the uprising. In Egypt, groups used social media networks to organize rallies in Cairo earlier this week -- more than 80,000 people used Facebook to sign up to attend those protests, according to the Los Angeles Times. No matter what role they played in spawning the protests, social media and YouTube have played a huge role in coverage of the events. | Add comment
Commentary: Social Media For Media Cos.
Facebook Should Be About Social, Not Ads
GigaOM, Jan 21, 2011, 6:57 AM EST
GigaOm's Matthew Ingram: "The reality is that media in the web era is a distributed thing, and that includes the community aspect. Conversations about your content are going to occur on Facebook because 600 million people use it, and they are going to occur on Twitter because 200 million people or so use that. If you want to build a relationship with your users -- which is about the only thing you have left, since scarcity of information and control over the distribution channel is no longer working -- then you have to be there too. And not just shoving ads or content at them, but talking to them." Link | Add comment
Magazines Still Struggle With Social Media
The Wrap, Jan 20, 2011, 7:59 AM EST
Magazines have figured out how to use platforms like Facebook -- and to a lesser extent Twitter -- to build brand awareness, but they're still a long way from making money from social media, according to publishing executives at the MPA's Social Media conference. Link | Add comment
Groupon Rise Could Be Start Of Social Media Bubble
MediaPost, Jan 17, 2011, 2:02 PM EST
Is Tunisia The First WikiLeaks Revolution?
Foreign Policy, Jan 17, 2011, 8:42 AM EST
Reports in WikiLeaks stirred up protests in Tunisia, which were made worse when the government decided to block the site and seek out dissidents and activists on social networking sites. Link | Add comment
Tunisian Protests Fueled By Social Media Nets
CNN, Jan 14, 2011, 2:33 PM EST
ForeSee Study:
Social Media Spurs Only 5% To Visit Retailers
ClickZ, Dec 29, 2010, 8:28 AM EST
Only 5% of holiday shoppers said a social media channel primarily influenced their decision to visit one of the top 40 retailers’ websites, according to a customer satisfaction survey. Link | Add comment
NBC, NHL Integrate TV, Social Media In Push
MediaPost, Dec 23, 2010, 8:39 AM EST
Commentary: Social Media
Social Is Not Just Friends, It's Society
Harvard Business Review, Dec 16, 2010, 8:38 AM EST
Havas Media Lab Director Umair Haque: "The real promise of social tools is societal, not just relational; is significance, not just attention. You've got to get the first right before you tackle the second -- and that means not just investing in 'gamification,' a Twitter account, or a Facebook group. It means thinking more carefully how to utilize those tools to get a tiny bit (or a heckuva lot) more significant, and starting to mean something in enduring terms. The deepest test of a 21st century business isn't just whether it glitters, but whether it can create thick value, that endures, benefits, and multiplies: whether it matters." Link | Add comment
Papers Seek Right Tack On Social Media
Advertising Age, Dec 16, 2010, 7:14 AM EST
The New York Times recently dissolved its social media editor post after less than two years, USA Today appointed its first social media editor and The Wall Street Journal continues to plug ahead with an outreach editor who's been in place for a year. All three newspapers are trying to answer the same questions facing newsrooms everywhere: Should social media belong to a designated editor, to the whole staff or both? Is a staff evangelist for social media ever finished with her work? And what happens when the next big thing bubbles up? Link | Add comment
MTV Launches 'Social' Music Meter
Bloomberg, Dec 14, 2010, 3:23 PM EST
The Top Twitter News And TV Trends In 2010
LostRemote, Dec 13, 2010, 4:06 PM EST
Bravo Gets 10% Boost From Social Media
LostRemote, Dec 13, 2010, 3:18 PM EST
Bravo's Talk Bubble virtual viewing parties, which encourage viewers to hold real-time conversations while watching shows, has delivered a 10% increase in viewership to The Real Houswives of New York, according to Bravo. Link | Add comment
New York Times Drops Social Media Post
Poynter Online, Dec 10, 2010, 6:45 AM EST
The New York Times is eliminating its social media editor position as part of its efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be -- and is already -- a shared responsibility. Link | Add comment
Social Media Poised To Replace Banner Ads
Poynter, Dec 2, 2010, 8:34 AM EST
Is the banner ad a thing of the past? The money spent on ads sold on an “impression” basis is down sharply compared to “performance” ads that require an action, such as a click, according to a Pricewaterhouse study. Stepping in to pick up the slack are social media networks such as Twitter and Facebook. Link | Add comment
Social Media Data: The Benefits of Friends
Adweek, Nov 29, 2010, 7:17 AM EST
The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data produced by users' frantic friending and sharing. Link | Add comment
Elections: From Telegraph To Social Media
KNXV, Nov 11, 2010, 8:13 AM EST
Calculating ROI Of Social Media Campaigns
Mashable, Nov 5, 2010, 3:16 PM EDT
Jaime Turner: "The future of social media is about math, metrics and monetization.The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns." Link | Add comment
Election Night Showcased Merging Media
The Denver Post, Nov 4, 2010, 3:59 PM EDT
Joanne Ostrow: "Political junkies' dreams were realized as a flood of exit polls were instantly available via laptops and smartphones, backed by analysis from mobs of TV panelists, blasted at viewers with the usual furious array of patriotic graphics." Link | Add comment

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