State Of The Industry 2010

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Special Reports

  • Apps: The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.
  • Daily Deals: Local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money.

Industry Calendar

May 2012
Mo
28
Memorial Day
Holiday
June 2012
Th
Sa
7-9
Association of Alternative Newsmedia
AAN's 35th Annual Convention
Detroit, MI
We
27
BIA/Kelsey
Mobile Local Media San Francisco
San Francisco, CA
July 2012
We
4
Independence Day
Holiday
Fr
Su
27-12
Summer Olympics
Holiday

Net Essentials

State of the Industry: New Networks
The New News Networks: Big Media Go Local
NetNewsCheck.com, Oct 12, 2010, 8:05 AM EDT
Big media companies like AOL and ESPN are setting up local shops. Their timing is either great as local media undergoes seismic shifts, or lousy at a time when local online advertising may level off. Full Story | Add comment
State Of The Industry: Local Independents
Local Startups Seek 'Future Of Journalism'
NetNewsCheck.com, Oct 5, 2010, 7:57 AM EDT
Local independent websites – the mom and pop shops of new media - are sprouting up everywhere.  Deeply rooted in their communities and journalism, a few have found a way to achieve business success. Full Story | Comments (2)
State Of The Industry: Mobile
All Eyes On Mobile: Early-Mover Strategies
NetNewsCheck.com, Oct 1, 2010, 8:29 AM EDT
Traditional media of all stripes call mobile a "must" for their future, and are trying a wide range of strategies to move there. Here are highlights from TV, newspapers, radio and others at the Borrell Local Mobile Advertising conference. Full Story | Comments (3)
State of the Industry: Local Radio
Online Radio Looks To Local Streaming Audio
NetNewsCheck.com, Sep 28, 2010, 9:28 AM EDT
While newspapers and TV stations have tackled the local digital arena largely by competing in news and information, radio stations have mostly banked their digital fortunes on streaming audio. What happens when services like Pandora come to cars? Full Story | Comments (2)
State Of The Industry: Search & Directional
How Web Giants & Startups Target Local Ads
NetNewsCheck.com, Sep 22, 2010, 9:43 AM EDT

Perhaps the biggest battle for local online dollars are new "directional" marketing services aimed at local small- to medium-sized businesses. A dizzying array of digital marketing services are being created almost on a daily basis -  do legacy media have a chance of competing here? Full Story | Comments (1)
BIA / Kelsey DMS 2010
Young Biz Leads The Way To Digital Ads
NetNewsCheck.com, Sep 15, 2010, 9:20 AM EDT
Young businesses are less likely to be loyal to traditional media when they start thinking about advertising, BIA/Kelsey research shows. And from iPad apps to "reputation management," there's a new crop of digital marketing tools vying for SMB dollars. Full Story | Comments (2)
BIA / Kelsey DMS 2010
Local Online Ads Rebound, SMBs Go Digital
NetNewsCheck.com, Sep 14, 2010, 4:58 PM EDT
Local advertising is growing slightly faster in 2010 compared with earlier estimates, BIA/Kelsey said today as it kicked off its Directional Media Strategies conference, and the share of small businesses using digital ads has passed the number using traditional ads. Full Story | Comments (1)
Special Report: State Of The Industry
TV & Papers Ramp Up Similar Strategies
NetNewsCheck.com, Sep 13, 2010, 9:35 AM EDT
Local TV and newspapers face common disruption from Internet innovators, and their digital strategies look increasingly similar. Both also see opportunity as they transform into multi-platform news and advertising operations. Full Story | Comments (2)
State of the Industry: Overview
All Eyes On Local: Battle For Digital Dollars
NetNewsCheck.com, Sep 9, 2010, 8:14 AM EDT
Everyone from the biggest Internet giants to the smallest hometown paper is courting mom-and-pop business these days. Everybody wants Local Online Advertising, but the industry's leading analysts don't see eye to eye on how big the market is. Full Story | Comments (3)
Coming Soon: NetNewsCheck Special Report
NetNewsCheck.com, Sep 8, 2010, 8:50 AM EDT
NetNewsCheck.com, the web portal delivering news and information as it happens for local online media executives, announced today that it will present a Special Report, The State of the Local Online Media Industry, beginning Thursday, September 9, 2010. Full Story | Comments (1)
Borrell Associates forecast
Local Online Ad Spend To Grow 17.5% In 2011
NetNewsCheck, Aug 23, 2010, 9:28 AM EDT

Local businesses will spend 17.5 percent more for online and mobile advertising next year, according to the new 2011 forecast by Borrell Associates. Targeted display ads from both national and local advertisers will drive much of the growth. Full Story | Add comment

Today's Top Stories

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The Market

Symbol Last Change (%)
Nasdaq 2825.92 -24.20 (-0.85%)
NYSE 7503.51 -37.39 (-0.50%)
S&P 500 1312.50 -6.36 (-0.48%)
Updated 05/24 2:21 ET Quotes delayed at least 20 mins.
Source: Financial Content
Opinions
Features
Ideas
  • Mobile And The Media's Imploding Biz Model

    Michael Wolff: "If the news business on the Web is depressing, contributing to the existential angst that has gripped every established news organization, mobile turns the story apocalyptic: there is no foreseeable basis on which the news establishment can support itself. There is no way even a stripped-down, aggregation-based, unpaid citizen-journalist staffed newsroom can support itself in a mobile world."

  • WashPo Ombud's Paywall Analysis Is Faulty

    Ryan Chittum: "You can't compare nine months of circulation-revenue changes to 12 months of ad-revenue changes and then say the former 'didn't even cover the decline in the latter.' That's like giving somebody a 100 meter headstart in the 400 meters and then talking about how the laggard couldn't even compete, even though they ran faster than the rest of the field."

  • The 'Sharing' Mirage

    Frédéric Filloux on the benefits and pitfalls of teaming up with content distributors: "Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?The short answer is no."

  • Paywalls Open Doors For Local News Sites

    Howard Owens: "As a matter of business reality, when an incumbent business moves deeper into sustaining innovation it opens up opportunities for disruptors. In every market where a newspaper puts up a paywall, an opportunity is created for an entrepreneur to start a local online news business."

  • For Future Of News, Killer App Is Credibility

    Robert Hernandez, an assistant professor of professional practice in journalism at USC Annenberg: "With technology empowering everyone with the ability to create and to distribute, I predict — and wish — that in 2012 the new dominating factor will be Credibility. Actually, earned Credibility."

  • Layoffs, Cutbacks Lead To News Deserts

    Tom Stites: "Desertification is on the march, claiming more and more communities as newspapers continue to wither and few Web efforts manage to replace more than a fraction of the original reporting that newspapers have abandoned."

  • Moneyball: Fixing Newspaper Web Sales

    Mel Taylor: "Today's Newspaper industry is like that once great, but now struggling baseball team playing on a new, hyper-competitive field called the Internet. The veteran print team is stuck in a rut using the same, tired strategy that did serve them well for years, but no longer. Today, they get trounced by those with more money and muscle."

  • The Metric For Missed Expectations

    Matthew Shanahan: "Here’s the problem: [Click-through rates don't] take into account audience engagement, not to mention the fact that other advertisers are competing for the click-through on the same page."

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