The Plain Dealer


  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

NetNewsCheck Social Scorecard
WJW Commands Cleveland Social Media
Jun 20, 2016, 5:41 AM EDT
It’s not even a contest in Cleveland among local media competing on social. According to Shareablee data, Tribune’s WJW trounces fellow broadcasters on TV and radio, along with the local newspaper.  Full Story | Add comment
Cuts Threaten Journalism In Cleveland
Save The Plain Dealer, Dec 28, 2012, 3:32 PM EST
Harlan Spector and John Mangels in a column about cuts at Cleveland's Plain Dealer that was submitted to the newspaper but was never run: "It's not about cost-cutting, we're told, and the quality of journalism won't suffer. Common sense and basic math say otherwise. This is a cost-slashing move that will yield fewer journalists, fewer in-depth stories, less scrutiny and shrinking oversight. There's no question that news coverage suffers under the new Advance model." Link | Add comment
What To Expect From Plain Dealer Changes
Cleveland Scene, Dec 14, 2012, 8:37 AM EST
Rebecca Theim, a former staff writer with The Times-Picayune in New Orleans, onthe staff cuts and possible reduction of the print run at Advance Publications' The Plain Dealer: "New Orleans has been where Cleveland is now, and we feel your pain. Your experience no doubt will be different in important ways, mainly because you saw it coming ... One would hope Advance learned some valuable lessons from its very poorly managed New Orleans experience, but having grown accustomed to seeing companies and millionaires behaving badly, I wouldn’t hold my breath." Link | Add comment
What Will Fill Void After Plain Dealer Cuts?
The New Republic, Dec 11, 2012, 3:47 PM EST
Can The Cleveland Plain Dealer Be Saved?
Cleveland Scene, Dec 11, 2012, 6:11 AM EST
Plain Dealer, Guild Reach Tentative Agreement
NetNewsCheck, Dec 7, 2012, 8:39 AM EST
The Newspaper Guild in Cleveland and the city's Advance Publications-owned daily The Plain Dealer have reached a tentative agreement to prevent further staff reductions at the paper after the paper cut 60 positions earlier this week. Full Story | Add comment
Plain Dealer To Cut Newsroom By One-Third
Crain's Cleveland Business, Dec 4, 2012, 3:58 PM EST
Plain Dealer
editorial staffers today heard from their union representatives that the newspaper's managers plan to begin laying off reporters and editors in May in an action that would result in the newsroom staff shrinking by about one-third at the Advance Publications-owned newspaper. Link | Add comment
Plain Dealer Takes Steps To Prevent Cuts
The New York Times, Dec 3, 2012, 8:20 AM EST
While workers at many newspapers owned by Advance Publications have tried to brace themselves for what seems to be the inevitable — layoffs and the end of a daily print product — reporters and editors at The Plain Dealer in Cleveland are fighting back in an unusual way: they have started a campaign to rally community support and to try to prevent cuts like the ones Advance has made in other cities. Link | Add comment
Plain Dealer Mulls Layoffs, Restructuring
USA Today, Nov 30, 2012, 7:55 AM EST
Advanced Publications, which owns the Cleveland Plain Dealer, plans to introduce a digital-first restructuring plan at the paper that includes layoffs and possibly reducing the publishing schedule. Link | Add comment
Plain Dealer Staff Starts Effort To Save Daily, Nov 13, 2012, 7:28 AM EST
Fearing the loss of a seven-day-a-week newspaper, staff at Advance Publications-owned The Plain Dealer in Cleveland are launching a campaign to alert readers to dramatic changes in their industry and the potential consequences of the city not having a daily. Link | Add comment
Plain Dealer Journos Will Fight Any Print, Staff Cuts
Poynter, Nov 9, 2012, 8:05 AM EST

AP Breaking News


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