UBS 2012

Exclusives

  • Don’t Even Think About Dropping Your User Comments

    Ron Stitt argues that killing user commenting on publishers’ owned-and-operated sites is about the worst move they can make, as it sabotages one of their best means of engagement. That engagement has a big impact on KPIs like low bounce rates and extended time on site, he says.  More | Comments (2)
  • Beacons Maturing Into Viable Sales Strategy

    Beacons are moving away from the experimental phase and into profitable sales strategy deployment. Matthew Davis describes two recent campaigns that showed this maturation in action as location-based marketing led to a dramatic uptick in click-through rates.   More | Add comment
  • WBRC Tops Birmingham’s Social Media Scene

    Raycom’s WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there. More | Add comment
  • Executive Changes At Publicis, Optimizely And Scorpion Marketing

    In her biweekly roundup of career moves, Kelly Benish looks at new faces at RocketSpace, ADP and more, anniversaries at iProspect, Affinity Express and beyond and numerous opportunities at companies including Dealer.com and Reelio.  More | Add comment
  • In Shreveport, La., KSLA Rules On Social Media

    Raycom-owned KSLA paces well ahead of its nearest competitor on social media performance among local media outlets, according to data from Shareablee. It boasts almost a million social actions over the last six months and also leads the market in overall fans/followers. More | Add comment
  • Lexington’s WLEX Leads Social Media By A Nose

    It’s a tight race on social media among local outlets in Lexington, Ky., where Cordillera’s WLEX leads the market in overall actions according to Shareablee data. Gray’s WKYT follows close behind, and passes for the lead on total fans/followers. More | Add comment
  • WPRO-AM Leads Providence-New Bedford Social Media

    WPRO, a Cumulus-owned station, holds a commanding lead over its local competition on social media according to data from Shareablee. The talk station boasts both the market’s highest number of social actions in the last six months and the most fans/followers.  More | Add comment
  • We’re All Accountable For Sales

    GateHouse Media’s Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.    More | Add comment
  • WPTV Tops On Social in West Palm

    Scripps-owned WPTV laps its closest competitor in terms of total social actions over the last six months according to Shareablee data. Paul Greeley reports that the station has adopted an aggressive Facebook video strategy, using Facebook Live to complement its broadcasts, while major local events like the Orlando shooting underscored the platform's utility.  More | Add comment
  • Papers Must Use Data To Shape Their Monetization Plans

    Troubled newspapers can’t afford a one-size solution to their monetization strategy, Arvid Tchivzhel and Taohang Zhang argue. Rather, the answers lie in their first-party data, which can show them how to maximize total net revenue from both advertising and subscription revenue. More | Add comment
  • Facebook Propels WLBT To Social Leadership

    Raycom-owned WLBT has a commanding lead on social media among its local competitors in Jackson, Miss. according to Shareablee data. Paul Greeley looks at the station’s Facebook playbook, which is helping drive such strong engagement.  More | Comments (1)
  • WCTI Leads Greenville, N.C. Social Media

    Bonten-owned WCTI holds a solid lead on local media competition among its Greenville, N.C. peers on social, according to data from Shareablee over the last six months. Gray’s WITN, meanwhile, captured the highest number of fans/followers on social.    More | Comments (3)
  • K-LOVE Dominates Fort Smith, Ark. Social

    Among local media on social in Fort Smith-Fayetteville, Ark., Christian radio broadcaster K-LOVE rules by orders of magnitude according to Shareablee data. Only Tribune-owned KSFM comes remotely close in terms of total social actions over the last six months.  More | Add comment
  • WTVF Wins Nashville Social Media

    Scripps’ WTVF topped local media in social media actions over the past six months, but it’s in a close race with Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data. More | Add comment
  • In Knoxville, Radio Trounces TV On Social

    When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers. More | Comments (1)
  • ‘Tags Over Titles’ A Key Lesson For Publisher Videos

    Colorado’s Ballantine Communications has been aggressively producing video content for its newspapers. One of the most important takeaways, says CEO Doug Bennett, is that audiences gravitate to the topics they’re interested in far more than navigating a limited and prescribed slate of online “shows.”   More | Add comment
  • How To Build Your Digital-Age Newsroom

    Ron Stitt lays out a modern vision for the local TV newsroom staffed by multi-tasking, highly productive staffers serving up much more relevant, engaging content (and a lot more of it). Getting there, however, involves completely refiguring budgets and personnel, plus the willingness to do so.  More | Comments (1)
  • Video, Pot Show Promise For Denver Post

    Newsroom morale may have sunk with cutbacks and leadership departures at Digital First’s flagship Denver Post, but Reid Wicoff, its digital sales chief, says its struggles are inspiring innovation. Video — via its nascent DPTV effort — has been a boon, he tells NetNewsCheck Editor Michael Depp, and so has its pot vertical, The Cannabist. In an exclusive interview, he says digital now accounts for almost a third of the paper’s overall revenue.  More | Add comment
  • Now On Media’s CMS Checklist: Distributed Publishing, Monetization

    Many media companies are pushing back against monolithic content management systems, opting for a more flexible set of tools and more APIs. In this special report, Angela Misri looks at how integration with distributed publishing platforms, greater mobility and even monetization tools have risen to the top of media’s CMS needs and their providers’ roadmaps.   More | Comments (5)

Special Reports

UBS Global Media and Communications Conference
How Netflix Wants To Change TV Forever
PaidContent, Dec 5, 2012, 6:08 PM EST
Netflix doesn't just want to compete with traditional pay TV networks like HBO, Showtime and Starz — it wants to change television forever. The company envisions a future for TV in which old-fashioned things like ratings, schedule and recaps simply don't matter anymore. Link | Add comment
UBS Global Media and Communications Conference
Gannett Puts Digital Efforts Into Overdrive
NetNewsCheck, Dec 5, 2012, 2:10 PM EST
The pitch from Gracia Martore, Gannett's president and CEO, at today’s presentation at the UBS Global Media and Communications conference was overwhelmingly about the company's digital media moves. “We are transforming Gannett into a digital powerhouse and finding new ways to strengthen our ties to people, businesses and the communities that rely on us,” Martore told the investor conference. Full Story | Add comment
UBS Global Media and Communications Conference
Meredith Making The Most Of Mobile
NetNewsCheck, Dec 5, 2012, 7:53 AM EST
Stephen Lacy, the company’s CEO, says “approximately 30% of the [digital] traffic we generate is coming from mobile and tablet devices.” The company has looked to take advantage of that audience by introducing a series of mobile-specific site apps. Full Story | Add comment
UBS Global Media and Communications Conference
LIN Sees Digital Media As Key To Its Future
NetNewsCheck, Dec 5, 2012, 6:49 AM EST
Vincent Sadusky, LIN’s president-CEO, says his company has adopted a digital mindset and has gone from about 40 employees dedicated to digital full time in 2007 to close to 300 today. “We want to be able to exploit our content in ways that follow the way people are going about their days.” Full Story | Add comment
UBS Global Media and Communications Conference
Scripps Bets People Will Pay For Content
NetNewsCheck, Dec 4, 2012, 6:31 PM EST
The company is aggressive in introducing paid apps for access to content to both its TV stations and newspapers. "Most of our apps today are paid and we will continue to introduce more and more paid apps on the TV side," Scripps President Rich Boehne told the UBS Global Media and Communications conference Tuesday. Full Story | Add comment
CEO: WaPo Looking At Every Kind Of Paywall
NetNewsCheck, Dec 3, 2012, 3:30 PM EST
Washington Post
CEO Donald Graham, who has in the past said that the newspaper would eschew paywalls, today during the UBS Global Media and Communications Conference admitted that the newspaper was examining different models to see if any would work for the Post. "We are obviously looking at paywalls of every type. But the reason we haven’t adopted one yet is that we haven’t found one that actually adds to profits,” Graham said. Full Story | Add comment

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